Marketing analytics for the modern marketer: actionable insights for accelerated growth
Associated with
Felicity Carson Felicity Carson
Tim Minahan Tim Minahan
Alok Gupta Alok Gupta
Posted Nov 17, 2021 • 6 min read
Marketing analytics for the modern marketer: actionable insights for accelerated growth

Marketing analytics is one of the least understood tools of modern business - especially by non-marketers. They understand the terms "marketing" and "analytics," but misunderstand the significance of the actual tools and practices.

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