Mad Paws uses Mixpanel to inform its product decisions and to help increase customer engagement.

Mad Paws' product teams are frequently dealing with building out new features. So there's no precedent to lean on when it comes down to making decisions. "Even if we could fall back on retrospective data," said Dmitri, "we still need to build the data-tracking first and then work on designs and usability requirements." So when building new features and conducting A/B tests, having Mixpanel's qualitative research from user journeys, funnel reports, and other tools help provide justification during the decision-making process.