Lindsay McGuire

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Event Marketing Planning For 2024: Templatizing, Trade Shows, and Turning Customers Into Brand Advocates

Wake Up From the Nightmare of Creating *Only* New Content. Try Distribution and Repurposing!

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Wake Up From the Nightmare of Creating *Only* New Content. Try Distribution and Repurposing!

Talking Cocktails and Event Content Strategy with PathFactory's Amy Vosko

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Talking Cocktails and Event Content Strategy with PathFactory's Amy Vosko

Gated or Ungated is the Wrong Question

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Gated or Ungated is the Wrong Question

How to Turn Digital Events Into a Multi-Channel Content Strategy

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How to Turn Digital Events Into a Multi-Channel Content Strategy

The 20-Point Checklist for Planning a Virtual Event

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The 20-Point Checklist for Planning a Virtual Event

The AI-mazing Race: The Truth About AI and How To Use It For Far More Than (Bland) Copy

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The AI-mazing Race: The Truth About AI and How To Use It For Far More Than (Bland) Copy

Essential Guide to Social Media Video Marketing

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Essential Guide to Social Media Video Marketing

Using AI for Marketing and Content Creation

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Using AI for Marketing and Content Creation

LinkedIn Video Marketing: What Works + Best Practices

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LinkedIn Video Marketing: What Works + Best Practices

YouTube Video Sizes, Resolutions & Formats (+Repurposing)

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YouTube Video Sizes, Resolutions & Formats (+Repurposing)

LinkedIn Video Ad Examples: 7 Effective Ads and Why They Worked

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LinkedIn Video Ad Examples: 7 Effective Ads and Why They Worked

How To Engage Your Audience Around the Clock

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How To Engage Your Audience Around the Clock

Event Promotion Tips That Drive Registration and Attendance-Plus, How To Spend Your Media Budget

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Event Promotion Tips That Drive Registration and Attendance-Plus, How To Spend Your Media Budget

10 Short-Form Videos To Try

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10 Short-Form Videos To Try

7 Steps to Repurpose a Podcast Episode Into a Blog Post

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7 Steps to Repurpose a Podcast Episode Into a Blog Post

Video Marketing Hacks Proven to Work for B2B

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Video Marketing Hacks Proven to Work for B2B

Mastering Personalized Marketing: Strategies to Build Long-Term Customer Relationships

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Mastering Personalized Marketing: Strategies to Build Long-Term Customer Relationships

55+ Video Marketing Statistics to Drive Your Strategy (2025)

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55+ Video Marketing Statistics to Drive Your Strategy (2025)

3 Key Findings From the 2024 B2B Webinar Benchmark Report

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3 Key Findings From the 2024 B2B Webinar Benchmark Report

8 Proven Tactics to Boost On-Demand Video Views and ROI

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8 Proven Tactics to Boost On-Demand Video Views and ROI

LinkedIn Lessons, Part III: 8 Ways To Create Powerful Video Hooks

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LinkedIn Lessons, Part III: 8 Ways To Create Powerful Video Hooks

Stop Wasting Your Webinars: How to Easily Make Repurposing a Part of Your Process

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Stop Wasting Your Webinars: How to Easily Make Repurposing a Part of Your Process

AI Blogging: How to Harness AI for Content Creation

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AI Blogging: How to Harness AI for Content Creation

The Productivity Hack You've Never Heard Before-Plus, Sentiment Data, Neurodivergent Attendees, and More

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The Productivity Hack You've Never Heard Before-Plus, Sentiment Data, Neurodivergent Attendees, and More

Why B2B Brands Should Invest in Video Marketing

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Why B2B Brands Should Invest in Video Marketing

Elevate Your Content Game with an Event-to-Multimodal Content Approach

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Elevate Your Content Game with an Event-to-Multimodal Content Approach

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LinkedIn Lessons Encore: Uplevel Your LinkedIn Profile and Posts with 10 Tips from Mark Jung

Lights, Camera, Collaboration: Strengthening Teams with Internal Video Communication

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Lights, Camera, Collaboration: Strengthening Teams with Internal Video Communication

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Building Brand Consistency: Why It Matters and How to Do It

LinkedIn Lessons, Part II: Use a Content Matrix to Unlock LinkedIn Post Ideas

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LinkedIn Lessons, Part II: Use a Content Matrix to Unlock LinkedIn Post Ideas

AI Writing Prompts & How to Use Them for B2B Marketing

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AI Writing Prompts & How to Use Them for B2B Marketing

Why Multimodal is the Best Type of Content Marketing

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Why Multimodal is the Best Type of Content Marketing

Video Recording Background Examples to Inspire Your Video Setup

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Video Recording Background Examples to Inspire Your Video Setup

Understanding Content Engagement and How to Measure It

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Understanding Content Engagement and How to Measure It

Video Recording Background Examples to Inspire Your Video Setup

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Video Recording Background Examples to Inspire Your Video Setup

The Complete Guide to Field Marketing in 2024

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The Complete Guide to Field Marketing in 2024

Are You a CMO Tasked With Integrating AI? HubSpot's Kieran Flanagan Has Some Advice

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Are You a CMO Tasked With Integrating AI? HubSpot's Kieran Flanagan Has Some Advice

Shaping the Future of B2B Marketing with Video

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Shaping the Future of B2B Marketing with Video

The Friday Concentrate #27: My Two Favorite Marketing Strategies

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The Friday Concentrate #27: My Two Favorite Marketing Strategies

Letting Customer Stories Shine, Breaking Into New Markets, and Sales Contests that Work

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Letting Customer Stories Shine, Breaking Into New Markets, and Sales Contests that Work

Why Being Basic Isn't a Bad Thing and How To Get Employees To Care About Campaigns

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Why Being Basic Isn't a Bad Thing and How To Get Employees To Care About Campaigns

Boost Attendance with 17 Webinar Tips

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Boost Attendance with 17 Webinar Tips

Why Events Teams Shouldn't Answer For Pipeline and the Great Gate (or Ungate) Debate

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Why Events Teams Shouldn't Answer For Pipeline and the Great Gate (or Ungate) Debate

Hiring Managers Weigh In On the Demand Gen Compensation Report and Whether Job Hopping is a Red Flag 🚩

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Hiring Managers Weigh In On the Demand Gen Compensation Report and Whether Job Hopping is a Red Flag 🚩

The Power of Using Videos as Part of Your Marketing Strategy and 5 Tips To Get Started

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The Power of Using Videos as Part of Your Marketing Strategy and 5 Tips To Get Started

Webinar Operations Checklist: Your One-Stop Webinar Planning Resource

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Webinar Operations Checklist: Your One-Stop Webinar Planning Resource

What Beyoncé and Taylor Swift Can Teach Us About Scaling Events-Plus, How To Use AI To Work Smarter

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What Beyoncé and Taylor Swift Can Teach Us About Scaling Events-Plus, How To Use AI To Work Smarter

Top Tips for Event Marketing Success in 2024

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Top Tips for Event Marketing Success in 2024

Event Series: Not Just For Marketers! Here's How To Get Other Departments Involved

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Event Series: Not Just For Marketers! Here's How To Get Other Departments Involved

Kickstart Your Event Series with 6 Inspiring Examples

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Kickstart Your Event Series with 6 Inspiring Examples

Show 'Em What They Missed: The Power of Event Recap Videos

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Show 'Em What They Missed: The Power of Event Recap Videos

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Build Brand, Grow an Audience, and Increase Revenue with an Event Series

Strategies and Tips for Finding Top-Notch Event Speakers

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Strategies and Tips for Finding Top-Notch Event Speakers

ABM Expert Latané Conant of 6Sense Shares How to Build a Strong ABM Strategy

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ABM Expert Latané Conant of 6Sense Shares How to Build a Strong ABM Strategy

How To Create a Thriving Series-Plus, When it's Time To Call It

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How To Create a Thriving Series-Plus, When it's Time To Call It

4 Simple Tips for a Powerful Event Theme (Plus Examples)

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4 Simple Tips for a Powerful Event Theme (Plus Examples)

Every Successful Series Starts With a Premise

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Every Successful Series Starts With a Premise

5 Steps to Write the Ultimate Event Brief (+ Free Template)

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5 Steps to Write the Ultimate Event Brief (+ Free Template)

5 Reasons Why Texas Tech University Loves Using Goldcast for Student Events

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5 Reasons Why Texas Tech University Loves Using Goldcast for Student Events

10 Goldcast Content Lab Prompts You Need for Repurposing Event Content

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10 Goldcast Content Lab Prompts You Need for Repurposing Event Content

DAY 6: 11 Powerful Ways To Repurpose Video Content + AI Tools To Try

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DAY 6: 11 Powerful Ways To Repurpose Video Content + AI Tools To Try

It Might Be Time To Say Buh-Bye To Big Trade Shows: How To Modernize Events in 2024

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It Might Be Time To Say Buh-Bye To Big Trade Shows: How To Modernize Events in 2024

Building Your On-Demand Event Hub? Start With These 6 Examples

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Building Your On-Demand Event Hub? Start With These 6 Examples

Level Up Your Content Repurposing with AI: Tips and Tricks for Maximizing Event Content

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Level Up Your Content Repurposing with AI: Tips and Tricks for Maximizing Event Content

Content Repurposing: 10 Ways To Get Started and How AI Can Help

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Content Repurposing: 10 Ways To Get Started and How AI Can Help

How to Make Running an Event Series Easy

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How to Make Running an Event Series Easy

4 Things Demand Generation Marketers Should Unlearn in 2024

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4 Things Demand Generation Marketers Should Unlearn in 2024

Field Marketing in 2024: Proven Strategies and Campaign Examples

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Field Marketing in 2024: Proven Strategies and Campaign Examples

The Only Agenda Template You'll Need for Any Virtual Event

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The Only Agenda Template You'll Need for Any Virtual Event

Why Enterprise AI Adoption Is Lagging and What to Do About It

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Why Enterprise AI Adoption Is Lagging and What to Do About It

7 Best Practices for Virtual Breakout Rooms

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7 Best Practices for Virtual Breakout Rooms

Gifts That Keep 'Em Clicking: The Power of Gifting Strategies

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Gifts That Keep 'Em Clicking: The Power of Gifting Strategies

5 Inspiring Product Launch Ideas and Examples for Your Next Event

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5 Inspiring Product Launch Ideas and Examples for Your Next Event

What Is a Virtual Conference? A Guide to Ideating, Planning, and Executing Successful Digital Conferences

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What Is a Virtual Conference? A Guide to Ideating, Planning, and Executing Successful Digital Conferences

8 Key Trends for Live, Virtual, and Hybrid Events

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8 Key Trends for Live, Virtual, and Hybrid Events

Defining Demand Generation | Donuts & Demand with Chris Walker and LaShanda Jackson

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Defining Demand Generation | Donuts & Demand with Chris Walker and LaShanda Jackson

10 High-Impact Virtual Networking Ideas

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10 High-Impact Virtual Networking Ideas

12 Tips and Ideas to Supercharge Your Virtual Event Marketing

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12 Tips and Ideas to Supercharge Your Virtual Event Marketing

Amplify Your Events With Marketo

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Amplify Your Events With Marketo

Should We Be Using the Term Demand Generation? | Chris Walker of Refine Labs | Donuts & Demand

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Should We Be Using the Term Demand Generation? | Chris Walker of Refine Labs | Donuts & Demand

5 Reasons Why Event Marketers Swear By Salesforce

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5 Reasons Why Event Marketers Swear By Salesforce

Learnings from Top Marketers Who Use Events to Drive Revenue in 2023

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Learnings from Top Marketers Who Use Events to Drive Revenue in 2023

16 Demand Gen Marketing Podcasts and Shows You Need to Listen to Now

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16 Demand Gen Marketing Podcasts and Shows You Need to Listen to Now

Prove Event ROI With Goldcast (+5 Metrics CMOs *Really* Care About)

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Prove Event ROI With Goldcast (+5 Metrics CMOs *Really* Care About)

How to Use AI in B2B Event Marketing (+7 Tools for the Job)

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How to Use AI in B2B Event Marketing (+7 Tools for the Job)

7 Must-Know Event Metrics for Demand Gen Marketers

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7 Must-Know Event Metrics for Demand Gen Marketers

Why Create a Webinar Series: Plan a Powerful Program in 8 Simple Steps

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Why Create a Webinar Series: Plan a Powerful Program in 8 Simple Steps

Successful Post-Event Follow-Up: Synergizing Your Sales and Marketing Teams

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Successful Post-Event Follow-Up: Synergizing Your Sales and Marketing Teams

Successful Post-Event Follow-Up: Synergizing Your Sales and Marketing Teams

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Successful Post-Event Follow-Up: Synergizing Your Sales and Marketing Teams

How to Use Digital Event Engagement Data To Boost Conversions and ROI

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How to Use Digital Event Engagement Data To Boost Conversions and ROI

Rev Up the Revenue: How To Make Events a Top Earning Channel for Your Company

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Rev Up the Revenue: How To Make Events a Top Earning Channel for Your Company

Start Strong and Finish with Flair: The Goldcast Guide to Webinar Management

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Start Strong and Finish with Flair: The Goldcast Guide to Webinar Management

Event Marketers Love Goldcast-Here's Why

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Event Marketers Love Goldcast-Here's Why

Lucky 13: Types of Virtual Events to Boost Your Marketing Results

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Lucky 13: Types of Virtual Events to Boost Your Marketing Results