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I’ve been in sales for the best part of three decades.
Records were set. Growth was delivered. I helped guide companies to new heights – VMware, Sumo Logic, Stericycle, ServiceNow, Hitachi, Avaya.
What’s difference between an organization driving predictable revenue and those who struggle to scale their sales strategy?
It boils down to two options:
Option 1: Doing the same things as everyone else. Staying in your comfort zone.
Option 2: Trying a new approach. Challenging yourself to continually get 1% better everyday.
Most would choose Option 1. Will you?
If your team is relentlessly chasing every lead, qualified or not, yet resorting to giving away the margin just to close sales, I might be able to help.
This scenario is all too common.
Failing to qualify leads, struggling to differentiate products and services, , and lacking a customer focused value-based selling approach can result in frustrating sales figures. This can leave you feeling anxious, confused, and ultimately dissatisfied with your results.
But, picture a scenario where your team invests resources, time, and energy exclusively in achievable opportunities, leading to shorter sales cycles and boosted profit margins.
It's not just about closing deals; it's about creating value for customers.
Achieve business outcomes? Targeted qualified conversations, a clear value proposition, and a sales process that attracts and retains customers.
The reality is most businesses acknowledge the importance of aligning their sales with marketing and services teams.
Instead, they:
- Overlook the essential role of a unifying strategy and goal,
- Build siloed teams that compete for internal resources and funding,
- Utilize ineffective sales approaches that are not linked to the messaging and ultimately achieving a - positive customer outcomes, or
- Trust 'theory-experts' with no hands-on sales and marketing experience.
Why does this happen? Companies lack a VALUESELLING FRAMEWORK based on achieving profitable customer relationships.
What your organization needs is a strategist who:
- Understands the CURRENT STATE of your selling approach
- Is competent in IDENTIFYING potential opportunities to promote value
- Has a PROVEN record of implementing effective value-based selling strategies, and most importantly
- Can gain buy-in at all levels of your organization.
Ready to improve your sales performance? Shoot me a message with the word “Value”.
Let's drive sales success together.I’ve been in sales for the best part of three decades. Records were set. Growth was delivered. I helped guide companies to new heights – VMware, Sumo Logic, Stericycle, ServiceNow, Hitachi, Avaya. What’s difference between an organization driving predictable revenue and those who struggle to scale their sales strategy? It boils down to two options: Option 1: Doing the same things as everyone else. Staying in your comfort zone. Option 2: Trying a new approach. Challenging yourself to continually get 1% better everyday. Most would choose Option 1. Will you? If your team is relentlessly chasing every lead, qualified or not, yet resorting to giving away the margin just to close sales, I might be able to help. This scenario is all too common. Failing to qualify leads, struggling to differentiate products and services, , and lacking a customer focused value-based selling approach can result in frustrating sales figures. This can leave you feeling anxious, confused, and ultimately dissatisfied with your results. But, picture a scenario where your team invests resources, time, and energy exclusively in achievable opportunities, leading to shorter sales cycles and boosted profit margins. It's not just about closing deals; it's about creating value for customers. Achieve business outcomes? Targeted qualified conversations, a clear value proposition, and a sales process that attracts and retains customers. The reality is most businesses acknowledge the importance of aligning their sales with marketing and services teams. Instead, they: - Overlook the essential role of a unifying strategy and goal, - Build siloed teams that compete for internal resources and funding, - Utilize ineffective sales approaches that are not linked to the messaging and ultimately achieving a - positive customer outcomes, or - Trust 'theory-experts' with no hands-on sales and marketing experience. Why does this happen? Companies lack a VALUESELLING FRAMEWORK based on achieving profitable customer relationships. What your organization needs is a strategist who: - Understands the CURRENT STATE of your selling approach - Is competent in IDENTIFYING potential opportunities to promote value - Has a PROVEN record of implementing effective value-based selling strategies, and most importantly - Can gain buy-in at all levels of your organization. Ready to improve your sales performance? Shoot me a message with the word “Value”. Let's drive sales success together.