Charlie Lytle

Charlie Lytle

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Scaling presales, shortening the sales cycle, and automating down market to do more with fewer resources.
Case Study

MARKETING PROFESSIONAL

Strategic Planning * Branding * Analysis * Sales

MARKETING, PRODUCT MANAGEMENT AND STRATEGIC PLANNING Executive experienced in large and small organizations utilizing the company's core competencies, customer buying behaviors, competitive analysis and sales trends to develop aggressive business plans and strategies. Recognized as a creative and collaborative leader whose positive attitude drives change and constant improvement throughout the entire organization.

Core Competencies Include

Annual Strategic Planning National Account Sales Product Management

Enterprise Level Value Stream Mapping Competitive Analysis

Actionable Strategic Plans with Metrics Positive Cultural Influence

Extensive P&L Management Cross Functional Knowledge

Specialties: business intelligence, business strategy, crm, customer service, development, finance, gross profit, inventory management, investor relations, management, market planning, marketing, merchandising, process engineering, product management, promotional materials, quality, research, sales, sales management, strategic development, strategic planning, web site production,

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case study