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A change agent with a passion for empowering high performance marketing teams to take companies to their next stage of growth. More than 25 years leading data-driven marketing strategies that deliver market share gains, significant revenue growth and return on investment for B2B, B2C and B2B2C companies across the technology, financial services, SaaS and marketing services industries.
I have expertise in the following areas:
SaaS Marketing
Global Marketing & Market Entry
Customer Lifecycle Marketing
Partner Marketing
Product Marketing
Employee Spend Management
Marketing Strategy
Digital Marketing
Demand Generation
Customer Segmentation
Brand and Identity
Customer Relationship Management
Team Building
Loyalty and Retention
Business Intelligence