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As CEO of dentsu Media, Doug Rozen guides over 4,500 of the most forward-thinking media experts at Carat, iProspect, dentsu X & beyond, across Canada, US and Latin America. Known for exploiting the intersection of creativity, technology, and data, Doug has been recognized globally for leading businesses through transformation and has been fortunate to be part of many major industry firsts. Over the last two years, Doug and team have removed barriers by launching Economic Empowerment with 30-day payment terms, propelled dentsu's industry-best Attention Economy initiative, hired the first Chief Addressability Officer to reimagine people-based activation, developed a trading division to create new products & value streams and much more. Doug is most proud of his efforts to drive inclusion, including launching an apprenticeship program requiring no college degrees.
Prior, Doug was the first Chief Media Officer at dentsu's award-winning agency 360i, where he helped them become a Forrester leader, MediaPost Agency of the Year, AdAge A-list agency, and win countless new clients. He joined 360i from OMD, where he led all digital and innovation activities globally at a critical period in our industry. At OMD, he grew client relationships working hands-on with Apple, Hasbro, Eli Lilly, Disney, among others. Before Omnicom, Doug served as Chief Innovation Officer and General Manager at Meredith, and oversaw mobile and social activities as well as new product development. Prior, Doug was at Carlson Marketing and created the loyalty provider's global agency unit including creative, media, mobile and social offerings. He also guided its acquisition by Aimia (formerly Groupe Aeroplan). Doug served as Senior Partner and Managing Director at J. Walter Thompson, where as one of JWT’s first digital leaders he established digital@jwt and combined it with other direct and data offerings to form connect@jwt. This ultimately led to one of the top non-traditional agencies at its time. Doug's prior experience includes many other firsts: building the first intranet for a major auto OEM, designing the first acquisition campaign for a national ISP, and streaming one of the first collegiate football games.
Doug is a cancer survivor and proud advocate for Stand Up to Cancer. He just finished studying artificial intelligence at UC Berkeley’s Haas School of Business. Doug is an avid cyclist and skier, living in Connecticut with his wife and two high school children.