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Details:
- B. Sc. in Computer Information Systems
- MBA
- Several Data Science, Analytics, and Data certifications
I lead a portfolio of diverse, award-winning, Product Teams and Business Development Teams that drive new business models for the Marketing and Retail Media divisions of a Fortune 50 Company. Over my 17 years at Target I have designed and delivered elegant, patented, solutions, including:
- Marketing Prototypes with Roundel Clients
- A Digital Identification graph
- Clean Room (Safe, encrypted data exchange with Roundel Clients)
- Custom Mar Tech with Pinterest, Google, LiveRamp, iSpot, NeuStar, NBC, Media Ocean, Snaplogic, DSPs, SSPs, and Analytics vendors
- Audience and Segmentation tools
- Testing Soltuons (A/B, Multivariet)
- A Programmatic TV, OTT, CTV platform
- In house Customer Data Platform
- Loyalty Program Support
- Analytics tools
- Data and Marketing Technology Architecture for Roundel (Target's Retail Media Network)
- Integrating on and offline Customer data to enable multi-channel marketing and measurement
- Data syncs, Data Security, Privacy Policy, Pixel/Tagging, and Cookies, Risk, Compliance, Data Leakage monitoring, and overall Data health
- A Unica-Like Segmentation tool that runs on distributed data (Hadoop) to power CRM retargeting for Digital Channels (Email, Social, SEM, Display, Video, Mobile)
- A Personalization engine for email and site content
I have also managed :
- Target's Item/SKU data feeds for partners like Paid Search and Social Platforms. (>1 million items )
- Lead partnerships/projects with Drawbridge, Acxiom, Datalogix, PlaceIQ, Google DFA, DCM, DFP, Ad Words, Channel Intelligence, DoubleClick, Google Cloud, Media Math, Accenture, Group M, LiveRamp, Ghostery, Hadoop)
- Loyalty/Coupon/CRM/Cross Channel Marketing and Measurement