Latest Content

Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports
Oct 08, 2024
Article
SKAN vs. Sandbox: what advertisers need to know
Aug 07, 2024
Article
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Jun 13, 2024
Article

A seasoned product entrepreneur with 20+ years of experience building successful B2C and B2B products in large global companies and early-stage startups.

While holding executive product positions, I am still connected to my development origins, blending strategic thinking, business understanding, excellent communication and presentation skills, with my technical expertise and passion for design and UX.

Major Accomplishments:
• Successfully led the product & and development of multiple products (B2B and B2C) from the idea phase to successful launches, reaching hundreds of thousands of active users worldwide.
• Co-founded Missbeez (acquired by IL-MAKIAGE), a revolutionizing marketplace for beauty and lifestyle services on demand that operated in the UK and Israel.
• Founded and led ClickSoftware’s mobile product line, which began as a small side project and evolved into a significant growth engine for the company (later acquired by Salesforce). The product gained hundreds of enterprise customers and was recognized as a market leader by leading analysts like Gartner, Forrester, and Aberdeen.
• Successfully formed and managed large product and development teams, foresting their professional growth and helping them to consistently exceed their goals.

Speaker at various conferences (Mobile World Congress, Geektime, ProductX, etc.)
Owner of The Mobile Spoon.

3
articles