With over 20 years of strategic selling experience, I have a comprehensive record of success in building customer-facing teams from the ground up in SaaS startups targeting SMB's. I've become an expert in establishing executive relationships and managing effective teams driving revenue and high retention in technology companies. My success comes from a passion for innovation and selling. I lead by example, and cultivate a self-driven culture among my team, empowering them to take ownership, think freely, and act independently. My approach is simple - start outside in, understand your buyers, and find the right ways to approach and communicate with them to get the best out of your product or service.