The original conversion copywriter, I'm the creator of Copyhackers. and the Copy Chief at CH Agency. For nearly 15 years, incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO have trusted me to optimize their copy. And incredible conferences like Mozcon, INBOUND, SearchLove and CXL Live have invited me to teach their audiences to write copy that converts. And along the way, more than 70,000 people at early and growth-stage startups, small businesses, huge businesses, international agencies and indie establishments have let me coach their copy forward, which is and has been a great honour. With a U. Because I'm Canadian.