Associated with
Ashley Hockney
Posted Jan 12, 2023
•
11 min read
How I treat my creative copy like a product-using data
Copywriting is a technical craft. It's absolutely rooted in the empirical data that gives an objective understanding of your customers' paint points and desires. It's a product unto itself. And just like a product process, you need data to create something great.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Mixpanel
Featured by Salesforce
