I am a Senior Content Strategy Manager at Workable, the world's leading recruitment software company, where I lead a team of four content professionals. With more than 20 years of experience as a writer and editor, I have a passion for creating, developing, and managing engaging, informative, and relevant content that drives audience engagement, sales enablement, and overall acquisitions.
At Workable, I collaborate with colleagues in sales and marketing to identify areas of opportunity and develop and execute action plans with my team. I leverage generative AI technology, such as ChatGPT 4.0 and Anthropic's Claude, to optimize content production and distribution, and measure and report on content performance and impact.
I also bring a broad-reaching and innovative perspective to Workable's content strategy, drawing from my extensive and diverse background in the mainstream and community media, international development, and content marketing sectors.