Lindsay Cordell

I am passionate about finding opportunities for both revenue growth and costs savings for my organization. I am passionate about people and have experienced the success that results from an effective team. I am passionate about processes, and what they can do to support an organization, in profitability and in culture. I am passionate about using technology to make lives easier. Finally, I am passionate about my family, who support me and keep me smiling every day.

My Core Areas of Expertise:
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Go-To-Market:
Worked with C-Level executives to product GTM Education for the entire GTM Team
Contributor to "Move: The 4-Question Go-to-Market Framework"
Developed Onboarding Programs for New Hire GTM Employees
Worked with Product Marketing, Marketing, Sales, Product, and Customer Experience to new drive product launches, new pricing and packaging, and GTM Content
Supported in the creation of the General Presentation & overall value proposition
Implemented MEDDICC framework for Sales
Redefined the value proposition of three acquired companies to fold into the overall value story
Managed three company kickoffs designed to engage employees in the value proposition

Sales Operations:
Created sales processes and procedures from scratch to meet specific targets
Sales team and sales process consolidation planning and execution
Opportunity tracking, management to revenue
M&A Sales consolidation
Sales incentive program creation & execution
Sales compensation planning

Salesforce:
Six years of business owner experience
Two years of admin and product owner experience
Two installations
Multiple partner integrations
Extensive experience with Sales, Marketing, Analytics and Service Clouds

Product Development:
Ideation via market data and customer feedback
Execution via agile processes
Measurement via analytics and customer/sales feedback
Market preparedness via operational and market approach planning

Digital Advertising:
Ad Serving Technology (DFP)
Data Management Platforms (DMP)
Network Solutions (DSPs)
Viewability Management
Process and ad delivery team management
Operations Management System installations and planning