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Proven analytics leader experienced in directly partnering with senior executives, driving decision support, influencing outcomes, building high performing teams and turning customer insights into strategies.
Experience Summary
• Led analytics across varied consumer facing industries including Consumer Goods, Retail and Hospitality
• Direct influence on executive leadership (incl. C-suite), providing actionable insights and go-forward strategies grounded in advanced analytics and customer insights
• Leader in identifying, interpreting, and acting on consumer and market trends, measuring business performance and adapting to ever-changing environments
• Experienced in building and developing teams, as well as working across all functions and levels to influence and ensure strategic and operational success
• Expert in numerous analytic tools and methods including customer segmentation and lifetime value modeling, marketing mix models, price and promotion models, control store testing, market structures, and digital analytics