I’ve led growth, demand gen, and SDR teams at B2B SaaS companies + agencies for the last 10+ years, and am currently the Sr. Director of Growth at Electric.
I believe that marketing should be aspirational yet data driven. I know that sometimes it won't work and that's OK as we Fall Forward. And I will die on the hill that Marketers should be goaled on pipe + revenue.
I've helped grow Electric from a Series B company with single-digit ARR to a $1 billion Unicorn- through unforgettable events headlined by Dan Levy and Kevin O’leary, to recruiting & retaining a high performing team, to bringing on transformational tech (6sense has a 10x ROI). But mostly, we did it through the hard work of improving every campaign, and every funnel stage, every day.
I've managed SEO + websites, paid search, paid social, email, affiliates, podcasts, CTV, SDRs, virtual + in-person events, ABM, partner channels, customer marketing + more. And I have in-depth experience with Salesforce, Bizible, Marketo, 6sense, Mutiny, Google Analytics, Search Console, Data Studio, Wordpress, Usergems, Ahrefs, Moz, Screaming Frog, SEMrush, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, HotJar, Unbounce.
I love connecting, so please reach out to chat marketing, cycling, or football! I also created & published a coloring book if you're into that sort of thing.