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Creating and Implementing a Sales Playbook that Sticks
Aug 11, 2024
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With over twenty years as a leading individual contributor and team manager along with over eight years of experience as a principal consultant at Taylor Phillips Davis and Skaled Consulting, I deliver modern sales leadership & enablement services for SaaS, marketing, and media businesses.

I build high-performing sales teams by aligning people, process, operations, and technology. My mission is to help businesses grow their revenue potential, market share, and team effectiveness.

Some of my specialties include sales playbooks, buyer journey mapping, sales leadership coaching, sales tech and tools, hiring and onboarding, strategy and execution, training curriculum design and execution, sales and marketing alignment, process reengineering, change management, metrics, tracking, and reporting. I have successfully designed and delivered go-to-market strategies for clients such as REzi, Lately, Cheerity, and Luminary Media, generating double-digit revenue growth and operational efficiencies. I also work as a lead sales strategy consultant at Skaled, a modern sales-consulting firm that helps companies increase the efficiency and effectiveness of their sales organization with the use of sales technology.

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