Wall Street Journal bestseller: Human-Centered Communication ๐ Learn to break through ever-increasing digital noise and pollution, build trust and engagement, and grow reputation and revenue.
Goals:
๐๐พ To help you communicate, connect, and convert in a more personal and human way
โ๏ธ To wake up every day excited to make things and to make things more effective
๐ช To invest in my family
๐ณ To be outside
๐ฐ To require less, spend less, and give more
๐ To leave things better than I found them
Specialty Short List:
๐ง Podcast host - The Customer Experience Podcast.
๐ Educator - content writer, producer, and editor; speaker and presenter.
๐ Author - Rehumanize Your Business (Wiley, 2019).
๐ Author - Human-Centered Communication (Fast Company Press, 2021).
๐ฌ Marketing strategist. Messaging specialist. Branding enthusiast.
๐ฏ Multi-channel and multi-media campaign builder.
Specialty Longer List:
Content creation | Collaborative participation | Teaching & training | Listening | Connecting goals to strategies to tactics | Short form promotional messaging | Speaking - particularly when well-versed and personally passionate about the topic | Writing - particularly with brevity and clarity | Quipping | Collecting, arranging, processing and editing words and images | Adobe Creative Cloud - Premiere, AfterEffects, Photoshop | Also, I've run TONS of email marketing to engage, educate, and nurture.
Brief History:
After a year of driving a full-sized school bus to two dozen cities (story in the Experience section of my profile), I spent a dozen years leading marketing teams inside local television stations in Grand Rapids (MI), Chicago, and Colorado Springs. As boredom with the work crept in, I earned an MBA and did project work for a variety of companies to explore interests and identify transferrable skills. In that process, I connected deeply with the team and mission of a bootstrapped software startup, BombBomb.
When I joined BombBomb, we had fewer than 10 employees. Since then, we've enjoyed +2,000% growth in team size, +32,000% growth in customer size, and +52,000% growth in revenue. We're a team of 125 people (based in downtown Colorado Springs but also distributed) who are on a mission to rehumanize people who've been dehumanized by system or circumstance; we're funding the effort by helping people rehumanize their business communication with video email and video messages.
I've now spent a decade helping people enjoy clearer communication, human connection, and higher conversion by replacing some of their faceless, digital communication with simple, personal video messages in emails, text messages, LinkedIn messages, Slack messages, and similar. I've sent more than 14,000 videos myself and co-authored two (and a half) books on the what, why, who, when, and how of this "relationships through video" movement.
#CustomerExperience
#HumanConnection
#HumanCentered
#SalesProcess
#VideoTraining
#VideoTips
I run a done-for-you podcasting service for B2B tech marketers
I'm the Co-Founder of Motion and I help small marketing teams at B2B technology companies launch and run podcasts. The video podcasts I produce help customers publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.
The majority of my time is spent as husband to a beautiful wife and father to two little boys and a dog. Other fun facts: I love the color grey. I hate onions. I believe marketing should be responsible for generating revenue. I have an unhealthy obsession with my weighted blanket. B2B should copy B2C whenever possible. I have an abnormally large appetite for all things military history. I love the challenges of scaling revenue at high-growth, venture backed software companies.
Chief Marketing Officer
I serve the marketing team at Lessonly, a training and enablement software company based in Indianapolis, IN. The team consists of amazing designers, growth marketers, customer marketers, field marketers and inbound/outbound sales reps. I apply the lessons learned while working at a venture capital firm, an IPO, an acquisition by one of the largest software companies in the world to drive revenue at Lessonly.
Published Author
I'm the author of three books: Twitter Marketing for Dummies (Wiley, 2010), Branding Yourself (Pearson, 2011), and Social CRM for Dummies (Wiley, 2012). The following titles have been published in five languages and seven countries.
Marketing and Digital Trends Speaker
I've spent the last eight years traveling the world speaking at marketing and technology industry events on topics including: content marketing, collaborative consumption, consumer behavior, email marketing, technology trends, digital marketing strategy, demand generation, B2B marketing and social media management.
Other
I've also been recognized as one of Indianaโs Forty-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year and TechPoint's Young Professional of the Year.
We Produce Podcasts for B2B Brands | Creative Content Lead @ Sweet Fish
Iโm a young professional who loves Jesus, people, and good stories.
I also love marketing. Iโm on a journey to find the most effective way to build out our employee advocacy program at Sweet Fish Media, and I also make a lot of silly TikTok videos ๐
Follow me for actionable insights on:
๐ Employee Advocacy
๐ Social Media
๐ B2B Marketing
Sell with your buyers, not to them I Writing and templates for enterprise sales teams
Selling with buyers (not to them) is my jam ๐ค๐ผ
If you're an AE or sales leader focused on enterprise sales, complex sales, or landing larger B2B sales, you'll see how to make this shift if you follow me. And, you'll find my content is different from most. You see, I don't believe sales reps close deals. Buyers do.
That's because the make-or-break moments in a complex deal happen without sales reps in the room. Buying decisions are made during internal meetings โย not sales meetings โ when champions pitch their own team, in their own words. So the content, frameworks, and downloads I post help you build champions, and enable them with a clear, compelling message to sell with you.
About Me: 3X sales leader, 2X startup founder, lover of dark chocolate and chocolate labs ๐พ
As Content Marketing Director at Terminus, I'm leading, orchestrating, writing, and/or designing strategic content marketing that powers all stages of the sales funnel. Areas of focus include: SEO, blog, email signature marketing, ebooks, reports, and web.
๐ 2021 TechPoint Tech 25
๐ 2020 Terminus DRIVE Award Winner
๐ 2019 "Sigstar" Employee of the Year
๐ 2019 Killer Content Award Winner for "Best Customer Lifecycle" Campaign
๐ 2019 Killer Content "B2B's Choice Award" Winner
โ Named One of B2B Marketing Exchange's "19 B2B Marketers To Follow In 2019"
๐ 2018 ABMie Award Winner for "Best Pipeline Acceleration" Campaign
Tech stack experience (current and/or previous): Adobe Creative Suite, Final Cut Pro, Wordpress, Google Analytics, Keyword Planner, Search Console, SEMrush, Salesforce, HubSpot, and Terminus Email (Sigstr).
Prior to High Alpha, Kristian founded Studio Science - a leading design and innovation consultancy that he sold in 2019. He's an active angel investor and previously co-founded Gravity Ventures, a seed-stage venture fund, and a number of software companies, including Octiv, Lessonly, Visible, and Pathagility. In addition to serving on several corporate boards, he's actively involved in a number of philanthropic and nonprofit endeavors.
I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.
I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.
Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik ๐
Email me - [email protected]
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