Vice President, Product Management – Content Cloud at Aprimo
Helping Aprimo’s Product and R&D teams elucidate and balance product vision and development priorities for our Content Cloud areas, while also evaluating the market landscape for next-generation wants and needs, balanced with the immediate requirements of customers. Passionate to drive new DAM initiatives for Aprimo's artificial intelligence and machine learned applications.
Aprimo is a digital asset management and work management software company. We are recognized as a Leader in Digital Asset Management (DAM), Marketing Resource Management (MRM), and Through Channel Marketing (TCMA) by Forrester Research. Aprimo’s solutions are used by organizations throughout the world to digitally transform the upstream and behind the scenes activities to get more rich content and customer experiences in market through all channels with greater agility. Please visit https://www.aprimo.com/.
Husband | Father to 4 | 4X CMO | Author | Revenue Executive | Podcast Host | Speaker
I am an unconventional person. A data geek that loves to help businesses thrive. A nerdy dad that loves sports and Star Wars.
I really just want the world to be a bit kinder to one another.
Product Manager ISV partners @ Sana Commerce | E-commerce for MS Dynamics and SAP
Experienced Product Manager with a demonstrated history of working in the computer software industry.
Enjoying the ride @ Sana Commerce.
• Sana Commerce is a global top-10 B2B e-commerce SaaS platform and named as "Strong Performer" in the Forrester Wave of 2020
• The global Product Team consists of ~110 FTE for dev & product
• Working closely with our Ukrainian and Sri Lankan development centers
We make SAP and Microsoft Dynamics ERPs and e-commerce work as one.
Customers of Sana Commerce will:
• Improve customer satisfaction by providing 24/7 access to order and product information;
• Generate additional revenue through cross- and upselling;
• Decrease cost and errors in processing orders.
Global Media Performance Marketing@ Monster | SEM Strategy, Data Analysis
As a Global Media Specialist at Monster Worldwide Deutschland GmbH, I apply my data science and finance skills to design and execute effective digital marketing strategies across multiple channels and platforms. I leverage my expertise in SEM, remarketing, and performance-oriented marketing to optimize campaigns and drive conversions and revenue for Monster and its clients.
I have over six years of experience in the digital marketing industry, working with some of the largest and most reputable brands and agencies in the world. I was part of the founding team at Raycon Global, where I managed the global marketing strategy and secured media coverage in major outlets such as ABC News, Forbes, Fox Business, CNN, Billboard, VH1, and BET. I also worked with USAA Bank SEM, the largest financial digital media buyer in the world, with a budget of over $100 million USD per year. Additionally, I worked with Publicis Group: Sapient/Razorfish, one of the top five marketing agencies in the world, where I handled SEM and remarketing accounts for various clients.
I have a strong academic background, with a Bachelor's Degree in Applied Economics, Strategy, and Game Theory from Florida International University - College of Business, and two Graduate Degrees in Data Science from The Johns Hopkins University - Carey Business School and Finance from Yale University. I have extensive experience in statistical data analysis and modeling, econometric modeling, statistical inference and multi-variable regressions analysis, using tools such as SQL, Python, Stata, and Matlab. I also have advanced skills in Excel, Adobe SiteCatalyst, Google Analytics, MS Office Suite, and Google AdWords and Bing Ads certifications.
I am a flexible team player and a fast learner, with a creative and visionary mindset for improving processes and solving problems. I am passionate about delivering results and value for my clients and partners, and I am always eager to learn new skills and explore new opportunities in the digital marketing field.
As a tech nerd (PhD in Physics) with experience in online businesses, freelancing, and content marketing, I can write long-form content for your SaaS company to get more traffic and convert visitors into customers!
Building world-class engineering teams that make a difference
As an experienced engineering leader I’ve had the privilege of running dozens of engineering teams to build software that makes a difference in the lives of millions of people.
I have extensive experience running small agile product teams that can iterate quickly, as well as large-scale teams organized to maintain and evolve some of the largest consumer hosting platforms in the world. And I’ve been doing it (mostly) remotely for over a decade.
My teams are given the freedom to make decisions independently and to move quickly without compromising on the product vision. I lead engineering through the lens of the end-user and place a strong emphasis on completely knowing how they are using our products today to make the correct architecture decisions tomorrow.
Having interviewed hundreds of engineers, I have developed a process for spotting and recruiting the right talent for a given team as well as the broader organization, then inspiring them to do the best work of their career.
I aspire to always lead others with integrity, authenticity, and intensity. I will always roll up my sleeves and code right alongside my teams as often as I can. I will always be curious about how products can improve. And I will always go wherever the data takes me.
Hey! I’m Frankie. Writer of all kinds—quirky and cheeky for the local almond butter brand, straightforward and approachable for the used car ads, smooth and witty for the B2B software startup. Think multi-lingual, but for brand voice.
Share this
Share to:
- or -
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.