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I'm the Head of Innovation (Director) for Valencia CF managing the Data/Analytics, Digital, and Fan Experience departments. I'm supporting Enterprise strategic decision-making and resource allocation – to drive fan growth, revenue capture, and operating efficiencies – by providing impactful data-driven insights and analysis. Currently teaching in the MBA courses of LaLiga Business School, ESIC, ESBS, UCH-CEU, UPV, and GSIC universities. I'm also a startup advisor, mentor, and investor. Co-founded the VCF Innovation HUB which helps grow companies in the sports tech sector. With over 13 years of experience in tech and business roles, I'm a trilingual (Spanish, English, French) MBA holder who possesses a keen knowledge of global markets through postings in the USA (Boston), UK (London), France (Lille) and Spain. I'm an accomplished leadership football executive that studied the 1st FIFA Diploma in Club Management.

I am a Program Management Director with over 22 years experience delivering complex Programs of Work within demanding time and cost constraints. I have a reputation for being highly motivated and results oriented with demonstrated success leading all aspects of Engineering and Program Management areas, ensuring business efficiency, quality and customer satisfaction. I am passionate about making a difference for those I work with, particularly those I lead and also for customers. I inspire and motivate all those around me to deliver exceptional results. My strong interpersonal and communication skills ensure solid relationships are built and nurtured at all levels. My proudest achievement was being the inaugural winner of the Global Technology Award for growing my team by over 400% during Covid, introducing a Brightness of Future program for my Area and significantly reducing operational costs without impacting staff. I can be contacted via LinkedIn. SPECIALTIES Program planning and execution, Transformation, Vendor and Stakeholder Management, People Leadership and development, Communication, Time Management, Collaboration, Change Management.

Vandaag de dag is er meer en meer informatie beschikbaar van consumenten dan ooit tevoren. Consumenten laten waardevolle informatie achter op verschillende sociale netwerken, via je website maar ook middels emailings en/of verschillende activaties. Dit levert veel data op, heel veel data. Ondanks deze hoeveelheid aan data lukt het de meeste bedrijven en merken niet om daadwerkelijk wat te doen met deze data. Mijn specialiteit zit in het activeren van deze klantdata, onder andere door het gebruik maken van een Customer Data Platform (CDP). Ik heb ervaring met Blueconic, Adobe, Datatrics en EffectiveProfiles. Specialteiten: - CDP's (Blueconic, Adobe Target, EffectiveProfiles, Datatrics) - Website personalisatie - CRO & Experimentation - Data driven commerce - ROI driven online marketing - Intelligent profiling - Effective targeting - Growth hacking - Digital product development - Content marketing/distribution/management - Business development - Online marketing & New Media - Social media marketing - Digital Media - E-commerce/conversion - Market research (qualitative and qualitative, advanced marketing research etc.) - Marketing strategy - Sportsmarketing

I’m a designer with 20 years of experience in brand, product design, and creative direction. I have an international reputation for creating warm and smart design for a variety of companies in technology and publishing. Among these is Abstract, which I co-founded in 2014. I’m currently creative director at Fictive Kin. My body of work has been recognized by the Art Directors Club, Print Magazine, and Commercial Arts, and select projects have been featured by The Atlantic, T: The New York Times Style Magazine, Time, Slate, Monocle, and adopted by The New Yorker. (It’s a long story.) I also write and speak about design. Several of my essays and lectures are assigned in design classrooms around the world and act as foundational texts in the web design industry. In 2012, I wrote, illustrated, and published The Shape of Design. (All linked below.)

Experienced Customer Success Manager with a demonstrated history of working in SaaS. Expertise in Customer Success, SaaS, professional services, and data, with a Master of Business Administration (MBA) focused in Strategy and Leadership from Rutgers Business School.