Community Growth @ Lavender | aka DemandJen | Keynote Speaker
38% of complex B2B purchase attempts end in "no decision" and involve ~11 customer stakeholders.
We're not losing to our competitors. We're losing to customer risk aversion.
We're losing to the customer's gut feeling that no matter how much "better" our solution may be, the road to "better" involves change, cost, productivity losses while the team learns how to do/use something new.
We're losing because in an environment where uncertainty is high, humans will do everything they can to avoid risk.
How are you showing your customers the cost of inaction in your outreach? How are you helping them realize that the pain of same is greater than the pain of change?
I'm passionate about partnering with B2B Sales teams to help them stop losing deals to status quo, price, or no-decision.
Sell with your buyers, not to them I Writing and templates for enterprise sales teams
Selling with buyers (not to them) is my jam 🤟🏼
If you're an AE or sales leader focused on enterprise sales, complex sales, or landing larger B2B sales, you'll see how to make this shift if you follow me. And, you'll find my content is different from most. You see, I don't believe sales reps close deals. Buyers do.
That's because the make-or-break moments in a complex deal happen without sales reps in the room. Buying decisions are made during internal meetings — not sales meetings — when champions pitch their own team, in their own words. So the content, frameworks, and downloads I post help you build champions, and enable them with a clear, compelling message to sell with you.
About Me: 3X sales leader, 2X startup founder, lover of dark chocolate and chocolate labs 🐾
Fredrik Eklund is working with Douglas Elliman's Senior Management Team focusing on international sales, new developments and re-sales throughout Manhattan with more than 2 billion dollars in residential sales over the last 11 years. He is the founder of the most high-end residential real estate brokerage in Scandinavia, EKLUND STOCKHOLM NEW YORK with three offices and 50 employees. Fredrik has record sales in 28 buildings in Manhattan last year alone. He is also the star of Bravo's Million Dollar Listing New York, which is sold and distributed to over 100 countries. Season 1 aired in 2012, season 2 aired in 2013 and they are currently filming Season 3.
Fredrik is frequently covered by Wall Street Journal, New York Magazine, New York Times, New York Post and New York Observer as a real estate expert. "My unique philosophy in marketing has truly come a long way and joining DE will allow me to continue to advance in the world of real estate not just in Manhattan but overseas," stated Fredrik Eklund. Originally from Stockholm, Sweden, Eklund studied at the Stockholm School of Economics. At the age of 23, he founded an Internet company with over 45 employees, and went on to work for the investment bank SEB in Stockholm, London, Singapore and Tokyo before crossing the pond to New York City. Eklund is also an active member of the Real Estate Board of New York. He is involved in several charities, like 'My Big Day' with the Princess of Sweden, Madeleine, as well as 'Zimbabwe's Forgotten Children.'
Fredrik's book, "The Sell: The Secrets of Selling Anything to Anyone," is published by Gotham Books and is available at all major book retailers. In "The Sell," Fredrik shares his secrets to success, offering a step-by-step plan for anyone to persuade, influence, and convince others to buy what you’re selling, whether it’s million-dollar properties, an idea to your boss, or paninis on the street.
I'm a revenue focused Marketing Leader with extensive background from Sales-Led SaaS companies, primarily scaleups targeting the mid-market & enterprise segment.
I'm a big believer in Brand, Demand Generation and Revenue Centric Marketing in cooperation with Sales and Product. Always open to explore new ways of driving growth and with a big interest for PLG.
Passionate SaaS / Cloud Customer Success executive with substantial experience building high performing customer orgs in the US, Europe, and Asia. Current and former advisor to venture backed start ups, including AutoFi (fintech), Basebuild (fintech, real estate vertical), and Sprout (HR & finance ops).
Chief Technology Officer Talks about #ai, #carsharing, and #engineering
Passionate technologist who delights in building world-class engineering teams and shipping amazing products. In the off hours you'll find me running the Boston NodeJS meetup, reading a book about the latest and greatest programming language (I love language theory, and if you're wondering, Python is my favorite), or building cool robots and other electronics projects with my daughters.
Experienced Search Engine Optimization Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Email Marketing, Web Content Writing, Sales & Marketing, and Social Media Marketing. Strong marketing professional with a Master of Library & Information Science - MLIS focused in International Business from Dubai.
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