TL;DR: As a Growth Product Director & player coach, I help companies scale by mapping SEO and viral growth loops, modeling B2B2C growth levers, driving activation rates, conducting rapid experimentations on retention strategies, and hosting company-Hackathons. I hired and managed 3 Growth Product Managers, each on acquisition, conversion onboarding, and retention. I led cross-functional team of 20 people (3 Growth PMs, 4 Engineers, CRO consultant, SEO consultant, community engagement manager, growth marketing manager, 2 content editors, 2 content researchers, and 5 content writers) In the cover photo, I was sand surfing in Peru. HIGHLIGHTS: 1. SEO Growth #1: The May 2020 algorithm updates impacted direct competitors (HealthUnlocked and PatientsLikeMe) and their organic traffic plummeted from YMYL. Inspire received stronger traffic bounce back, and now leads with a higher organic keyword portfolio. See Ahref comparison data here https://drive.google.com/file/d/1oUI6TZ-5QtG1M0L3h8zTY5XOAHrLl6Ro/view?usp=sharing. 2. SEO Growth #2: The Unsplash team focused on product-led SEO and increased traffics by 5x between 2017 to 2018 (1mil to 5mil). Unsplash continued to grow organic traffic to 18mil - now ranking higher than direct competitors Pexels, and Pixabay - https://drive.google.com/file/d/1dHOp8Ov_xlRYO51O-gG-SLU9QRzybgoO/view?usp=sharing. I led the "wallpaper" product-line, which resulted in SERP Page #1. "Wallpapers" or "Backgrounds" made up 5 of the top 10 Unsplash keywords and with a combined search volume of over 3 million. See Ahref data here https://drive.google.com/file/d/1PErerQOR4HsrCjU5EiAB1ljhS3sBKEKX/view?usp=sharing. 3. Viral Referral Growth #1: At Unsplash, the team and I built the “Thank you” feature - downloader can tweet to photographer, and give credit & photo source. This created a Creator—Growth loop that drove 10% w-o-w growth in both Social and Referral traffic in 2017. 4. Viral Invite Growth #2: Modeled K-Value. HISTORY 1. Growing social networks: I led user growth at Inspire and Unsplash. I oversaw organic acquisition (Content SEO, Technical SEO, Virality, Conversions) and retention (Lifecycle, email, in-app, triggered emails). 2. Product Cofounder: I cofounded OzContent, helping content marketers unlock storytelling at scale. I oversaw the tech architecture and product vision at Oz, where we data blend social media feeds with NLP algorithms and SEO keywords into a content ideation product. I hired and led a remote data science and engineering team across three timezones.

Excited about building the next generation of enterprise software - spanning across cloud infrastructure, artificial intelligence, cybersecurity, and observability.

Gaurav is a seasoned digital strategist. He has played vital roles in high growth, new age ecommerce companies like Souq.com and Snapdeal.com as a part of their senior management. Being early employee and heading Analytics functions at these startups, he has worked closely with the founding/core team to guide the business and customer experience strategies using data-driven insights and at the same time led innovation for various functions. For example: • Customer Experience : NPS, CSAT, Conversion Funnel • Marketing : Spends Optimization, CRM, Customer Lifetime Value, Cohorts • Recommendation and Personalization: Collaborative Filtering, Customer 360 degree view • Finance : Order Economics, Break even analysis • Retail : Price Sensitivity, Inventory Optimization, Demand-based Banding analysis He has built from scratch, grown and managed teams of over 30 Business Analysts, Big Data Scientists and Developers across multiple geographies in MENA and India. Similar to his ambidextrous career, Gaurav has an educational background in both Engineering and Business with some of the most prestigious institutes in India namely IIT Kanpur and IIM Calcutta.

Solving for students who are looking for careers beyond Medical and Engineering. Building Toprankers India's largest Test Prep platform for Careers in Law, Management, Design, Architecture, humanities and many more to come ...

With 10+ years of experience, Gaurav is responsible for implementing client software solutions with the highest degree of quality and consistency. He has substantial experience in solving client problems by developing high-performance, maintainable, and reliable solutions and has got the opportunity to develop solutions for the Telecom, Medical, and Insurance industries. Gaurav is passionate about learning new technologies and implementing solutions for business problems. Outside of work, Gaurav runs a meetup group to be able to share his knowledge with the technology professionals and to learn more from them. Gaurav is a poet (writes mostly in his native language) and a happy son, husband and father. At present, his responsibilities include: - Managing a team of 8-10 people - Proposing and designing solutions for business problems. (Lucid Charts, Plant UML) - Participating in Azure DevOps activities (CI\CD, authoring IAC scripts to provision infrastructure on Azure) - Participating in Backlog Refinement - Writing User Stories - Full Stack Application Development (Backend with AspNet Core C#, Front End with Angular) - Splitting Monolithic application into Microservices. - Code Reviews - Ensuring best practices in development including Unit Testing, Logging, Audit Logging, Caching, SonarQube, Performance Testing, Code Readability, Integration Tests