Jonathan's career path has gone from digital marketing, to craft beer, to healthcare analytics before launching into the world of entrepreneurship with The Juice. While these experiences don't seem related, a diverse skill set and unique perspective are now an advantage as their team is creating a new way to think about B2B marketing. The Juice, built to modernize B2B content marketing, solves a problem he's fought at every step of the journey.
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
I am a seasoned strategic communications professional with nearly 15 years of progressively responsible experience in Northeast Florida. I’ve overseen and executed a broad range of projects including public relations, marketing, creative development, social media, graphic design, video editing and production, key messaging, media relations, writing, business proposals, event planning, website development and project management.
I'm a seasoned product manager with a passionate commitment to working on climate, sustainability, and corporate environmental and social responsibility. I'm proud to be a member of the Oracle Global Sustainability team, supporting real progress toward a more sustainable world by creating solutions that embed sustainability concepts and data into enterprise applications.
Our planet is in trouble, its ecosystems and our human communities at risk. I am dedicated to using my skills to contribute to the global project of mitigating climate change and biodiversity loss. In the service of this goal, my current role is to translate complex and evolving requirements in areas such as mandated corporate ESG disclosure, supply chain due diligence, and carbon accounting into product requirements. I love figuring out how to articulate complex concepts clearly for a wide range of audiences. I'm skilled at building collaborative relationships with a wide range of stakeholders. My master’s degrees in mathematics and social work, while not directly used in my day-to-day work, have given me a good mix of technical and interpersonal skills.
I'm a social media scientist, identifying hypotheses, creating content experiments, and then making data-driven decisions on how to move forward.
With more than eight years of social media experience, I’ve been at the helm of social media accounts through major brand updates, crisis situations and viral moments.
However, not all social media work is public-facing. In fact, some of my best work is done behind the scenes, writing social media policies to mitigate risk, creating content strategy documentation and developing monthly, quarterly and fiscal year reporting structures.
By day, I specialize in managing products, leading projects, and creating the perfect messaging for target audiences. By night, you can find me listening to my favourite true crime podcasts, or writing freelance articles about politics, lifestyle and beauty trends in Elle Canada, The Toronto Star and Refinery29 Canada. View my portfolio at www.emilytamfo.com
Enterprise Performance Management, Portfolio Management, and Large Scale IT Solutions SME; Federal Proposal & Capture Ninja; Cleared Professional
I am a Business Intelligence and Enterprise Performance Management Professional who knows how to get the job done. I specialize in the Performance Management and Business intelligence Platforms and enjoy the space where the two collide. This collision puts me square in the center of what-ever-you-need-to-analyze and what-ever-you-need-to-forecast. Have a problem with your Planning or Analysis system? I eat BI and PM problems for breakfast.
My background gives me street cred across the federal space as a program manager who knows how to build teams that solve complex, wicked technical problems, together. I'm a highly experienced leader and I know my stuff.
Today I work for IBM orchestrating highly complex engagements in our Government and Public Sector practice and this isn't my first time at the rodeo. I have consulted with several organizations over the past 20 years, including Deloitte, Hyperion Solutions, Oracle Corporation and a myriad of federal groups. I even did my own thing for a bit and did a whole bunch of really, really neat stuff.
With all this awesomeness, I know you are asking: "what's the best part?" Good question. The best part is that mentorship, team development, and leadership advancement are a key areas of focus and interest for me. My ability to build and share knowledge with others and to lead large teams has enabled my teams move mountains for my clients.
Looking to break the ice? I'd love to connect on:
Agile Lifecycle Management, Application Development, Business Development, Business Intelligence, Business Strategy, Business Process Re-engineering, Business Analysis, Business Process Design, Cross Functional Team Leadership, Data Strategy, Data Warehousing, Data Management, Engagement Economics, Engagement Management, Enterprise Performance Management, Executive Program Management, Integration, Inclusive Leadership, Information Delivery, IT Strategy, Management Consulting, New Business Development, Portfolio Management, Process Improvement, Process Optimization, Product Development, Program Management, Requirements & Business Analysis, Software Development Life Cycle (SDLC), Staff Development & Supervision, Systems Engineering, Technology Strategy, Technology Consulting
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