VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
I own The Hustle, one of America's fastest growing media companies. Each morning we give ~1m users/day the important business news they need to succeed.
We also host Hustle Con, our popular conference with thousands of attendees (hustlecon.com).
We're fast-growing, profitable without any venture capital, are always hiring great people, and are here to take over the world. Wanna join?
I’ve also started and sold multiple companies and am always looking to buy undervalued assets or invest in cool startups.
Goal in life: never be in a situation where I'm forced to wear khaki pants.
Second goal in life: never become the type of person who writes his own Linkedin profile in 3rd person.
I recently completed a coast-to-coast motorcycle trip. Pics here: http://imgur.com/a/euaD5
Andrew is the Head of GTM (Marketing, Sales, Partnerships, Success) at Stackbit and formerly Contentful's Director of Platform Strategy & Evangelism.
With his expertise in software and product, Andrew is a sought-after advisor and guide to engineering and marketing leaders about scalable architecture (creator of the hub-node-spoke multi-space framework), digital platforms, #MACH architecture, and assembling the best technology stack for your digital team.
Head of Growth @ Correlated 🔮 Product-Led Revenue | Award-Winning B2B Innovator | Demand Generation | Revenue Operations
Host of the Product Led Revenue podcast 🎙
https://open.spotify.com/show/5qu2DrW1debPWd9c9iZStP?si=pmeY8zReQ2K6mINFP_gmXQ&dl_branch=1
👉 Motivated and confident full-stack marketer with a strong background in the software and tech industry.
👉 Passionate about data-driven marketing, demand generation, and growth decisions.
👉 Insatiable curiosity to learn the latest technology and best practices.
👉 Strong academic history (3.8 GPA) as well as hands-on experience in multiple hyper-growth companies.
Areas of Expertise:
✔️ Marketing Strategy
✔️ Demand Generation
✔️ Revenue Operations
✔️ Customer Acquisition
✔️ Social & Content Strategies
✔️ Attribution, Insights & Analytics
Exploring what works in SaaS marketing and sharing it along the way.
Getting results via my 4-part SaaS growth framework is what I do.
Having led and scaled growth teams at two agencies, most of the clients I worked with didn’t want (or need) a 6-12 month marketing engagements. I knew there was a better way, so I created this service.
My best clients could be incredibly successful if only they just had a little help guiding them along the path of making sure they had a strong website and were perfectly positioned to rank in Google.
It’s why so many of them double, or even triple leads and MQLs after working together:
📈 +2,750% MQLs for ETL Software company
📈 Launched content marketing campaign that brought in 100k site visitors, 1,000 new backlinks and $130,000 in monthly traffic value for Cloud Operations software company
📈 Led strategy for a multi-pronged SEO and content marketing campaign for an established software company resulting in +100% website traffic in only 3 months.
New Book: The Sales Development Framework at tenbound.com/conference
The Tenbound Sales Development Conference San Francisco In-person October 27th, 2021 at tenbound.com/conference
How can Tenbound help top revenue leaders and reps hit their pipeline and sales numbers right now?
- Free and paid research and resources on Sales Development best practice strategy, tactics and tools, including the world's first Sales Dev-focused Market Map and Directory
- Advisory services including SDR program assessments, SDR playbook design, SDR and SD Manager training and coaching. 5-star ratings on G2.
- Events. The premier Conference in the industry, The Tenbound Sales Development Conference. Public Seminar training programs and webinars.
We truly see Sales Development as a strategic imperative, not an entry level position or afterthought.
https://tenbound.com/
Host of the #1 Sales Development Podcast on itunes: The Sales Development Podcast
Follow the show today to get behind the scenes insights from top Sales Development Leaders.
http://apple.co/2eCNRxm
Transcripts https://www.daviddulany.com/podcast.html
Blogging on all things Sales Development at daviddulany.com, tenbound.com/blog and @DKDINSF on twitter.
Let's set up call! https://tenbound.com/contact/
Marketing Manager @ Ten Speed | An SEO & content marketing agency helping SaaS teams hit marketing milestones faster
I've been deep in the weeds of SEO and content marketing with SaaS companies for years.
I love reading up on and documenting the strategies, tactics, and marketing findings that I've personally seen work and implemented. Excited to be a part of the Juice community!
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