Not A/B testing is testing on 100% of users, usually just without quantifiable learnings. #bedatadriven #growthmindset

Video producer. Marketing Cheat Codes podcast showrunner. Animator. My main goals are to educate and entertain. At Aprimo, a B2B SaaS company, I am the primary resource for development of video, audio, photography, and motion graphics-based projects across departments. Playing a critical role in the global brand experience through digital media deliverables and processes that guide marketing and field efforts, I have a continued focus on Aprimo’s overall visual representation and customer experience, both online and in-person. My background is in education, events, documentary production and advertising, with projects that have been used at international conferences, screened at major film festivals, played on television, radio, and print. After early work at Leo Burnett and leading student filmmaking programs with Adobe at Cannes and Sundance, I completed a Master of Science in Digital Cinema Production. The classroom was still calling my name, so I taught advanced multimedia courses at a college prep school in Chicago, then moved on to manage the video studio and create curriculum content for the first fully accredited online culinary program. Over the past decade I also worked on large-scale physical events, and spent several years as project manager for a virtual event and live-streaming platform, building digital experiences and global product launches for tech companies, nonprofits, and publishers. When I'm not working or volunteering, you can find me going analog, exploring parks and nature with a film camera in hand.

I’m John. I’m a guy that does marketing. I previously ran growth for Litmus and am now director of marketing at Databox, a software company making it easy for people to track all their marketing and sales performance in one place.

I am a senior marketing and communications leader, a seasoned manager, experienced writer and editor, former journalist, lifelong learner, and passionate father and husband. I believe in treating employees like people and not resources, in the importance of strong ethics, in quality over quantity, and in action with purpose. I am fascinated by people and the things that inspire them to action, which drives the work I do every day.

I am Aprimo born and raised - from intern to Marketing Manager. I am responsible for managing Aprimo's inbound marketing initiatives that help drive pipeline growth, including: 3rd party sponsorships, advertising and social media strategy, execution of Aprimo's annual user conference, and planning & attending industry and partner events. My absolute favorite part of my job is facing, and ultimately conquering, the challenge of humanizing a B2B tech brand to deliver exceptional content experiences across every channel. On a personal note, I love PEOPLE. Please feel free to connect and reach out regarding any and everything - I would be happy to hear from you.

What gets me up every morning and excited for the day? It’s simple really. I get excited by working with organizations from across the world and of varying sizes to solve key talent issues that are hindering their growth. I truly build partnerships with all clients I work with and strive to become an extension of their organizations to help them think differently about talent and what it will take to secure the right candidate. Entrenching myself in their business, competitive landscape and industry helps me understand what an ideal candidate will look like for them and consult with them on what is happening in the talent market around them. I take great pride in seeing and hearing about successes organizations I have worked with are having with candidates and in the market. If I can be of help to you or your organization please get in touch or connect. My Achievements: • Helped returning clients build out their entire sales forces •Secured exceptionally high rate of repeat business - including reengagements with executives that were placed and subsequently needed to grow their own sales teams •Help numerous clients place key sales positions to break into International markets My Specialties: Talent acquisition, sales recruitment, executive recruitment, interview strategy, compensation plan evaluation and design, offer negotiation, driving strategy, sales team evaluation, succession planning, process improvement, proactive sourcing, risk mitigation, sales team structure and growth