Disclaimer: I cannot stand bios written in third person but I also cannot be bothered re-writing this bio that was written for me for a conference, so let's do this: “Gretta van Riel is one of Australia’s top young serial entrepreneurs. With 5 multi-million dollar startups under her belt, Gretta prides herself on turning audiences into brands and trends into markets. She loves to hack a social media algorithm with over 16 million followers on Instagram, over 5.8M impressions a month on Pinterest and 2.6M views of her content on LinkedIn in 10 days. She once grew an Instagram account from 0-48,500 followers in a day. Gretta founded her first startup, SkinnyMe Tea (SMT), at the age of 22 with $24 in the bank. SMT went on to be a global success going on to win the Shopify Build-A-Business competition in 2013. Five years on, SMT has now sold over 11 million cups of tea worldwide and helped their customers lose a combined 1.5M kgs. Gretta later went on to co-create The 5TH Watches (www.the5th.co), which achieved over $100k in revenue on it’s first day of sales, and $1M in a single day of sales. Gretta exited The 5TH in late 2017. More recently, Gretta has shifted her focus from eComm to tech. Leveraging her extensive knowledge of the influencer marketing landscape as both a brand and an influencer Gretta launched her Influencer Marketing platform − Hey Influencers. Hey Influencers is an Influencer Relationship Management (IRM) and campaign creation platform helping to connect and cultivate relationships between brands and social media influencers.” INTERESTED IN: - Speaking opps - Podcasts - Interviews / features ADVISORY: clarity.fm/gretta 'Start & Scale Your Online Store' Course: www.foundr.com/ecommerce Companies: SkinnyMe Tea www.skinnymetea.com.au Hey Influencers www.justsayhey.co DROP Bottle www.dropbottle.co Skintox Co www.skintox.co The 5TH (Exited) www.the5th.co + more 👀

BoomTown is a company driven by creating a more consumer focused real estate industry. We do this by connecting home buyers and sellers with knowledgeable, forward thinking real estate professionals in the U.S. and Canada. We build software products that help real estate professionals provide a better experience for their prospects and customers. - Learn more about BoomTown - www.boomtownroi.com - Life at BoomTown: www.boomtownroi.com/company/our-culture - Careers at BoomTown: www.boomtownroi.com/company/join-our-team/job-postings

Engineer-turned-marketer growing Pinecone as VP Marketing from Pre-Seed to Series B and beyond. Having a blast and learning new things.

Experienced B2B and B2C marketing professional and leader of digital transformation efforts. Leveraging a foundation of database management, market research, analytics, modeling, and project management; I have successfully lead teams, run marketing campaigns, optimized and managed both traditional and digital media channels, launched consumer engagement programs, implemented and integrated automation software, and developed products. I have served on numerous enterprise initiative teams lending my expertise in marketing, database architecture, process mapping and alignment, etc. … for the implementation/integration/migration of Customer Data Platforms (CDP), Customer Relationship Management (CRM) tools, Market Automation Platforms (MAP), Content Management Systems (CMS), and Purchase/Order Systems (POS), as well as the development and launch of new websites, products, and services. I have reporting and admin. management experience in Customer Data Platforms (CDP), Purchase Order (POS), Customer Relationship Management (CRM), and Marketing Automation systems – as well digital, email, and social media platforms which includes certifications in Facebook Insights, Google Analytics, and Google Ad Words. Extensive experience in scoring, machine learning, and forecasting. Pioneer in CDP Technology with work presented at Forrest B2B Summit and OpStars. Core Competencies • Collaborative “tell-to-teach” approach when reporting results • Developer of interactive dashboards displaying KPI’s and KPM’s • Leader of consumer research studies, from start to finish • Professional use and understanding of advanced statistical analysis and methods of research • Predictive Analysis including lead scoring models, loyalty valuations, customer churn, and forecasting • Provider of closed-loop reporting, customer touch-point mapping, journey mapping, etc … • Proficient in SQL, SPSS, PowerPoint, Word, Excel and online survey tools • High level of personal enthusiasm and self-motivation • Ability to think linearly and non-linearly through problems and processes • Professionally demonstrates, promotes and sells

Sou formado em Bacharelado em Ciência da Computação pela Universidade do Estado de Santa Catarina. Tenho muita vontade de aprender e sou entusiasta por novas tecnologias. Gosto de novos desafios e de sempre estar atualizado.