Economista pela UFRJ e, atualmente, Head de Negócios da Universidade da Farmácia (UDF)

-> Connect, Follow and Turn on the 🔔 . Qualifications: • Computer Engineer with 18+ years of experience managing, consulting, and software development focused on the Contact Center industry. • Google Cloud Certified: Professional Cloud Architect and Associate Cloud Engineer. Experience in Google Dialogflow building chatbots and voicebots, delivering customer self-service using Google Contact Center AI. • Microsoft Certified: Azure AI Fundamentals. • Providing Contact Center domain expertise supporting the technical relationship with customers and partners. This includes product and solution briefings, proof-of-concept (PoC) projects. • Knowledge of scoping, sizing and defining Statement of Work (SoW). • Supporting Sales teams to identify cross-sell/up-sell opportunities and answer RFPs for Cloud and On-Premise Solutions. • Familiarity with Customer Experience (CX) and how to improve customer interactions. • Digital Transformation: helping clients to envision and restructure business value and to apply new technologies such as Artificial Intelligence services and Omnichannel solutions. • Product management: building business cases and defining requirements for product enhancements. Able to respond to functional and technical requirements to a software solution. • Project management: using PMBOK principles and Agile Frameworks as SCRUM and Kanban. • Experience in application development using C#, Java, and Python, integrating a wide range of systems through Web Services, databases, and native APIs. Key Skills: • Strong problem-solving and critical-thinking skills with a natural aptitude to improve current processes and suggest relevant innovations. • Experience in a customer-facing role, establishing long-term relationships with customers. Travelling to customer sites in the EMEA region, in countries such as Belgium, South Africa, Israel, Saudi Arabia, Portugal, and others. • Ability to quickly learn, understand and work with new emerging technologies and solutions in the cloud/IT technology space. Dual-nationality: Brazilian and Portuguese

As a seasoned digital marketing professional with a comprehensive background in SaaS marketing, automation, sales, editorial, and education, I bring a wealth of expertise to the table. With hands-on experience collaborating with diverse clients and agencies, I have honed my skills in understanding how brands effectively communicate with and reach their customers. Witnessing the tangible results that follow from these interactions is a true passion of mine. I firmly believe in the power of crafting a humanized and creative customer journey that transcends traditional marketing approaches. By leveraging my skills and knowledge, I have witnessed firsthand the transformative impact that this customer-centric approach can have on driving business growth. It is immensely gratifying to be an integral part of this process, assisting companies in reaching their full potential. Throughout my career, I have consistently demonstrated my ability to navigate the ever-evolving digital landscape, staying abreast of emerging trends and technologies. My adaptability and keen analytical mindset enable me to develop innovative strategies that align with business objectives and maximize ROI. Whether it's optimizing campaigns, enhancing user experiences, or leveraging data-driven insights, I thrive on the challenges that the dynamic world of digital marketing presents. Beyond my technical expertise, I am known for my strong interpersonal skills and collaborative approach. I excel in building and nurturing relationships with stakeholders, fostering a cohesive and productive work environment. My effective communication style allows me to articulate complex ideas with clarity, ensuring alignment among team members and clients. If you are seeking a results-oriented digital marketing professional who is passionate about delivering exceptional customer experiences and driving business growth, I would welcome the opportunity to connect. Let's collaborate to elevate your brand's digital presence and unlock its true potential.

CEO of Linkfluence, a growth-stage AI SaaS platform that helps brands turn social data into valuable consumer insights, using artificial intelligence. Now a Meltwater (Euronext: MWTR) company and business unit, following successful acquisition in 2021. Co-founded, launched and developed Scoop.it into a prominent Marketing Tech company until its acquisition by Linkfluence in 2018. Following its public launch in November 2011, Scoop.it rapidly became a leader in its space (web content monitoring for content curation) and now helps millions of professionals and hundreds of companies publish and share content. Grew my previous startup Musiwave to become the leading Mobile Music Service Provider in Europe (~$35m revenue). Acquired by Openwave for $120m in 2005 and then by Microsoft end of 2007. Board member, advisor and business angel to various startups including Tedemis that was acquired by Criteo in 2014. In the late 90’s, spent 6 years at SAGEM Mobile Division ending up holding several top positions. Graduated from Polytechnique and Ponts & Chaussées in Engineering. MSc. from Stanford University.

After leading growth teams at high growth startups like Segment and Drift, I'm now a growth advisor at B2B SaaS Startups including G2, Gorgias, Metadata, Madkudu and others. I held VP of Growth roles at Drift, Segment and other successful startups where he helped them grow from ~50 to 300. Prior, I spent 6 years at Apple. If you want to connect - please help me help you by telling what I can do for you. ---- 🎥 Recent Keynotes: - Growth Marketing Conference: https://startupsocials.wistia.com/medias/sevfo7vemj - Launch Scale: https://drive.google.com/drive/u/0/folders/1jhAVfy37WFuvn0G6LnxmuCfTI39biKgW - Segment Synapse: https://vimeo.com/293246729 - Twilio: https://www.youtube.com/watch?v=81G9wgnpV-A ---- Growth Marketing expert with a strong ROI focus. For the past 15 years, I have been working on projects covering B2B Growth marketing. I have a special taste for B2B SaaS projects. I have a passion for projects requiring efficient tracking to deliver a strong ROI and thrive when in charge of a mixed marketing and engineering team. Who am I : • 15+ years on growth marketing strategies • Analytical mindset • Marketing multi-specialist • Entrepreneurial mindset • Team player • Keynote speaker & influencer • French & American citizenship & native speaker Area of expertise : • Growth Hacking • B2B Acquisition & Conversion • B2B SaaS • Performance marketing • High volume acquisition • Long conversion cycles • Nurturing programs

After leading growth teams at high growth startups like Segment and Drift, I'm now a growth advisor at B2B SaaS Startups including G2, Gorgias, Metadata, Madkudu and others. I held VP of Growth roles at Drift, Segment and other successful startups where he helped them grow from ~50 to 300. Prior, I spent 6 years at Apple. If you want to connect - please help me help you by telling what I can do for you. ---- 🎥 Recent Keynotes: - Growth Marketing Conference: https://startupsocials.wistia.com/medias/sevfo7vemj - Launch Scale: https://drive.google.com/drive/u/0/folders/1jhAVfy37WFuvn0G6LnxmuCfTI39biKgW - Segment Synapse: https://vimeo.com/293246729 - Twilio: https://www.youtube.com/watch?v=81G9wgnpV-A ---- Growth Marketing expert with a strong ROI focus. For the past 15 years, I have been working on projects covering B2B Growth marketing. I have a special taste for B2B SaaS projects. I have a passion for projects requiring efficient tracking to deliver a strong ROI and thrive when in charge of a mixed marketing and engineering team. Who am I : • 15+ years on growth marketing strategies • Analytical mindset • Marketing multi-specialist • Entrepreneurial mindset • Team player • Keynote speaker & influencer • French & American citizenship & native speaker Area of expertise : • Growth Hacking • B2B Acquisition & Conversion • B2B SaaS • Performance marketing • High volume acquisition • Long conversion cycles • Nurturing programs

25 year Digital Industry expert

Business transformation executive with experience driving growth and value creation strategies. Guillaume is a proven change agent with experience delivering pragmatic solutions to strategic challenges. Servant leader known for excellence in motivating cross-functional diverse teams to achieve common business goals. Core qualifications: - General Management - Business Transformation and Business Operations - Product Strategy & Product Management - M&A Strategy, Integration & Synergy Capture - Strategic Planning and Execution - Business Performance Management and PMO - Value Creation Planning (VCP) and Management - Offshoring & Outsourcing - Global Management experience (North America, Europe and Asia: Philippines, India & Malaysia) About Genesys: Genesys powers more than 25 billion of the world’s best customer experiences every year. And top-industry analysts agree: Genesys is the only leader in both cloud and on-premises customer experience solutions. Great customer experience drives great business outcomes. More than 11,000 companies in over 100 countries trust Genesys. That’s how we became the industry’s #1 customer experience platform. Helping companies deliver seamless omnichannel customer journeys and build lasting relationships is what we do. From marketing, to sales, to service—make every moment count. Please visit www.genesys.com to learn more about our industry-leading contact center and customer experience solutions, and see our current job openings – we’re hiring!