Content, it is said, “is King”. It takes many familiar forms and is crucial in a world where users and industry observers consume a large volume of information before making a purchase decision or forming an opinion about a company. As a creative content strategist and communications professional, I generate and oversee the production of the engaging content organizations need to better position their solutions in the global marketplace.
I have a background in political communications and journalism, and a demonstrated track-record of building data-driven content programs for hyper-growth organizations, Fortune 500 companies, startups and digital publications at a global scale. In addition to managing editorial and creative direction, I develop messaging architectures that inform brand identity, public and analyst relations, product launches and multi-channel marketing campaigns. Whether it’s a website, blog post, infographic, long-form article or video script, I tell compelling stories that increase awareness, establish trust, and build advocacy.
After over 10 years in the digital marketing and media space, I am a marketer driven by results, innovation, and opportunity. As the owner and lead strategist of Crimson Park Digital, I bring my passion for performance to every client partnership, and apply targeted strategies backed by data and the human experience.
I'm a former FinTech founder, banker, and equities trader with 15 years' experience in finance. I now work full-time as a financial writer and technical writer with companies ranging from start-ups to Fortune 500 companies.
My clients include:
Fortune 500 company >$20bn revenue for ESG / sustainability content (US)
FX-Transfer affiliate platform for expert financial content (UK)
Trading sentiment data AI start-up for data-driven financial content (EU)
International media and search conglomerate for German financial SEO content (EU)
My writing is clear, concise, thoroughly researched, and based on sound principles. I have a deep understanding of finance and markets and know how to communicate complex ideas in a way that is easy to understand.
I hold a master's degree in finance. I also hold the Chartered Financial Analyst (CFA) designation and additional course certificates from Oxford (FinTech) and Cambridge (Sustainability).
If you're looking for an experienced, trustworthy person to take care of your content, I'd love to hear a little bit more about what you're looking for and look forward to chatting further.
#carbon #finance #netzero #climatetech #fintech #trading #writing #contentwriting #copywriting #technicalwriter - dm me for details.
- Pioneiro em implantação de NPS no relacionamento com profissionais da saúde;
- Liderança na estruturação de departamento correspondente a mais de 50% do faturamento da empresa;
- Especialista em mensuração de resultados e indicadores de desempenho KPIs;
- Experiência em criação de equipes com resultados expressivos;
- Capacidade de comunicação com ampla gama de stakeholders: fornecedores, clientes, sociedades médicas...
- Poder de avaliação de informações complexas e tomada de decisões que sejam no melhor interesse da empresa;
- Capacidade de identificar e resolver problemas, encontrando soluções efetivas e criativas;
- Vivência em consultoria e soluções aos segmentos farmacêuticos, personal care, food e oral care;
- Amplo conhecimento em administração de plataformas CRM e desenvolvimento de clientes;
- Experiência em inovação tecnológica e interface de comunicação empresa/classe médica (IA e Data Science);
- Prática na condução de treinamentos e apresentações a clientes internos e externos;
- Forte atuação com empreendedorismo, gestão financeira e comercial.
Strategy & Operations Director at CBRE | Leadership | Organizational Structure | Technology | I help global teams enable business efficiencies and client success
VP of Customer Service - Sales/Support/Success | Angel Investor | Board Member | Fascinated about companies with a great culture
With over 20 years of strategic selling experience, I have a comprehensive record of success in building customer-facing teams from the ground up in SaaS startups targeting SMB's. I've become an expert in establishing executive relationships and managing effective teams driving revenue and high retention in technology companies. My success comes from a passion for innovation and selling. I lead by example, and cultivate a self-driven culture among my team, empowering them to take ownership, think freely, and act independently. My approach is simple - start outside in, understand your buyers, and find the right ways to approach and communicate with them to get the best out of your product or service.
Ecommerce Manager - Future Growth Markets at Clarins
Creative Business Expert of today's e-commerce industry. Broad business vision while working as Ecommerce Manager, Business Analyst and Project Manager. Proactive team player with outstanding communication skills. Expertise working in a multicultural environment.
Specialties: Online Marketing and Digital Media, Business Analytics. User Experience improvements.
Market Strategy Tools: Market Sizing, Market Segmentation, Competition Analysis.
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