Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things. Follow for insights and musings about B2B, marketing, and organizational practices.

Experienced marketing professional with a proven ability to create clear, actionable strategies. Background combines content, engagement, digital and core brand strategy across a wide range of industries including spirits, healthcare, business services, technology, finance and engineering. Specialties: Brand planning/strategy and extensions including channel, innovation, licensing, partnership, promotion, event, digital, social, mobile, content, internal and external communications. Skills: Client services, account management, project management, RFP response development, proposal writing, creative direction and vendor management in traditional and digital platforms.