Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things.
Follow for insights and musings about B2B, marketing, and organizational practices.
As CMO, I am responsible for Aprimo’s global brand and growth. This includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing.
Aprimo is a digital asset management and work management software company. We are recognized as a Leader in Digital Asset Management (DAM), Marketing Resource Management (MRM), and Through Channel Marketing (TCMA) by Forrester Research. Aprimo’s solutions are used by organizations throughout the world to digitally transform the upstream and behind the scenes activities to get more rich content and customer experiences in market through all channels with greater agility. Please visit https://www.aprimo.com/.
Multi-Platform Sales Manager at KY3, Inc. in Springfield, MO.
I strive to create promotional campaigns to enhance your marketing strategy, create more meaningful experiences for viewers and deliver measurable results for our advertisers.
Haley is an Account Manager at Beekeeper Group, contributing to digital advocacy campaigns for a variety of clients. Prior to joining Beekeeper Group, she worked in digital strategy at Ketchum and Centro Inc. in Chicago, IL.
A graduate of the University of Wisconsin School of Journalism and Mass Communication, Haley graduated with a bachelor’s degree in strategic communication and minors in digital studies and German.
Outside of work, Haley runs her own photography business, tries new restaurants across DC, and enjoys an occasional Zumba class.
"The heart of human existence often begins to beat when you discover a pursuit that absorbs you, or gives you a sense of meaning, joy or passion."-Terry Orlick
For me, my passion comes from igniting unique and engaging conversations between brands and their consumers. I've always found communicating to be a skill that comes naturally to me, whether it be telling a story or meeting someone new. I am enthusiastic to pair my communication skills with my creative talents and pursue my passion through a career that allows me to make the conversation between a brand and their audience a memorable one.
I am someone who thrives at:
-Creating and deploying content to support brand development and digital presence across social media channels
-Organizing statistical information about digital engagement
-Multi-tasking while maintaining excellent attention to detail
-Being a proactive, and innovative communicator and problem-solver
-Being an exceptionally organized team player
I have a passion for the evolving use of digital media in creative communications, and finding fresh new ways to tell a brand's story.
Special focus in: Social Media Strategy, Paid Social Media Strategy & Analytics, Blogger Relations, Event Planning, Content Curation/Creation
We help folks who are close to retirement age, and FORGOT to plan, get their finances straight so that they retire on time or maybe even early!
Dream-Maker, strategist, and teacher by nature, I've spent my 30+ professional career years coaching others in some capacity. Now, along with my husband Ric, we get to help make others' dreams come true! Your dream life is waiting for you. LINKS TO YOUR DREAMLIFE: https://bit.ly/OBUresources
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