VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
I love building small businesses. I went to law school and business school, but I couldn't get excited about going to work for a big consulting or law firm. Small business growth is what I love. I get to do that every day at Infusionsoft... helping OUR business grow by helping tens of thousands of entrepreneurs grow their businesses using our marketing and sales software.
Specialties: All things related to small business growth.
I am a passionate leader with global experience delivering topline impact while connecting & growing people with the fundamental belief that every customer, employee, and interaction matters.
I created new functions (such as CX, research operations, Business transformation) from the grounds up to enable scale and meet the hyper-growth needs of top tech companies. Successfully tackled customer needs while delivering a double-digit increase in experience ratings and improved profitability.
As an ex-DocuSign, ex-GE, ex-ADP, I am proud to lead the CX strategy at AppFolio, building and driving sustainable experiences for consumers & businesses by accelerating value realization.
I help companies maximize the value of their business data.
Data strategy consultant working with Mixpanel's strategic customers to define and implement their long-term data journey. In my current role as a Senior Architect, I provide strategic advice on technological solutions for businesses with a focus on advanced analytics, scalable data platforms & architecture, and data-driven business insights.
From solution implementation and onboarding, to defining and executing on data governance frameworks for strategic customers, debugging discrepancies and conducting data health audits as well as designing and delivering tailored analytics education across varied use cases for every department to become data driven in a company - my role is a unique amalgamation of:
* technical implementation,
* project management to drive large scale adoption across distributed teams as well as
* solution architecture consulting to enterprise customers across different industries in the EMEA region.
Stakeholders that I work with on a day to day basis include C level executives, business heads, product managers and designers, marketing and growth teams as well as data engineers and business analysts.
I have over 15 years of experience across 2 major markets with prior experience at renowned companies including Uber, LinkedIn and Google.
I am also a champion/mentor for 'Women in Data' and a volunteer with 'Learning to Work', 'Now + Next' and similar organizations actively working towards increasing awareness amongst young girls to pursue careers in Data and Technology.
ChatGPT wrote this:
With over 8 Gainsight instances under her belt, Gunjan is a seasoned expert in the field of customer success operations. She has been elected to serve on the CS Ops Product Council run by Gainsight for two consecutive years, and is known for her expertise in Gainsight administration. Gunjan is also Salesforce Admin and Sales Cloud certified, and has a track record of success in streamlining processes and improving efficiency to drive better outcomes for businesses and their customers. In addition to her professional accomplishments, Gunjan is passionate about building and leading high-performing teams, and is dedicated to driving continuous improvement. Gunjan co-founded and evangelizes the first and only customer-driven community for Gainsight Admins.
On a mission for no emission as Head of Marketing @INSTADRIVE | Head of Digital, E-Commerce Adviser, Founder & Entrepreneur.
Gunnar has been actively involved in all online sales processes on the Internet since 2002 and attaches particular importance to findability, user experiene, customer satisfaction, automation and the use of modern technologies for the maximum possible automation of all operational processes. Gunnar's expertise was honored with the Internet Commerce Excellence Award: with an annual online sales growth of more than 400%, he was able to beat competitors such as Adobe, Kaspersky or Microsoft. As a lecturer for the master’s course in “E-Commerce & Online Marketing” (Level 7 EQR), Gunnar passed on his professional experience as a managing director and consultant for many online companies to the MSc students. To date, he has designed and implemented a large number of multichannel online shops and ensured more satisfied buyers, less return rates and more sales growth. Gunnar takes all relevant key performance indicators (KPI) into account. Sourcing from Asia for skillful brand building is just as much part of his repertoire as graphics & video editing, UX design and app development.
"Having an eye for the entire, highly dynamic and constantly changing online business is a basic requirement in order to develop strategically important advantages in connection with new technologies, networked work and new business models."
General Manager, Dynamics 365 Project Operations at Microsoft
Gurkan joined Microsoft in 2004 and currently leads the product strategy and engineering teams delivering the Dynamics 365 Project Operations solution combining capabilities from Microsoft Project for the Web, Project Service Automation and the Finance & Operations Service Industries solutions. These solutions include Expense Management, Time Management, Project Accounting, Project Management, Resource Management & Scheduling, and Billing.
Prior to his current role Gurkan led the Dynamics 365 Solution Architecture team in R&D, focusing on CRM implementations. In this role he led a global team of 70+ technical experts across the Dynamics 365 product and solution portfolio, focused on driving successful Dynamics implementations for the largest and most complex customers. His team also provided support globally to top Dynamics partners and Global ISVs, driving initiatives and tooling geared towards continually increasing predictable deployment of Dynamics solutions, reducing time to market and overall TCO for customers.
Prior to joining R&D, Gurkan was the enterprise services practice manager for the Middle East and Africa headquarters of Microsoft Consulting Services. Responsibilities included creating the services business strategy and managing the regional technical consulting team. In this role he worked with CxOs for large enterprise customers across the Middle East and Africa region to solve business problems with MSFT software, leveraging the Microsoft partner ecosystem to deliver high quality solutions.
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