Browsing Creators
CMO at Aprimo
As CMO, I am responsible for Aprimo’s global brand and growth. This includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing.
Aprimo is a digital asset management and work management software company. We are recognized as a Leader in Digital Asset Management (DAM), Marketing Resource Management (MRM), and Through Channel Marketing (TCMA) by Forrester Research. Aprimo’s solutions are used by organizations throughout the world to digitally transform the upstream and behind the scenes activities to get more rich content and customer experiences in market through all channels with greater agility. Please visit https://www.aprimo.com/.
Partner
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Partner
Community @ Wiley
I empower others to do and be their best through content, communications, and process-building. My experience ranges from community development and marketing communications to leading operational teams with a results-oriented mindset.
Check out some of my content: https://juliemarieblack.wordpress.com/
Content Marketing & Strategy @ Metadata.io
Most people create content for the sake of creating content. They do it because it's "the right thing to do."
But it doesn't matter if you have the best piece of content if nobody sees it.
I love creating content, but most of all I love helping people find the right content at the right time.
If you want to chat about content, SEO, marketing, or the Detroit Lions (it's painful), I would love to get in touch!
Chief Marketing Officer
CMO of
@Siteimprove
. Passionate about #SaaS #Marketing. Family guy that loves #MSU Sports,
@Cubs
, running, wine country and pancakes.
Co-Founder at Goldcast | Helping B2B marketers run engaging events | Harvard Business School
Co-Founder, Goldcast. Took a break from my MBA at Harvard Business School to start the company. Previous experience in consulting (BCG) and General Management (Corporate finance/Acted as Chief of Staff to senior executives). Passionate about the startup ecosystem - entrepreneurship, early-stage startups, and VC investing.
GTM Advisor | Chief Market Officer | V2MOM Enthusiast | Speake
Chief Market Officer of 6sense, taking the guesswork out of predictable revenue growth with the power of AI and insights to uncover buyers ready to buy.
Sales, accounting, and consulting are not your typical CMO background, but I’m not your typical CMO. I thrive on variety, challenges, and working with wicked smart people. Creating winning go-to-market strategies, effectively driving change internally and externally, incubating innovation, rocking a sales pitch, relentlessly watching the numbers, and motivating a global team is my perfect “typical day at the office.”
I’m honored to be a part of 6sense, a leading AI-powered account based marketing platform. As a “recovering software sales woman” I’ve always been keenly focused on leveraging data to ensure marketing programs result in deals, not just leads. At 6sense, I get to help sales and marketing leaders increase revenue by tapping into the power of predictive intelligence to uncover buyers who are ready to buy.
Wondering which accounts to target with your marketing investments? Want better engagement from your ABM programs? Tired of of “leads” that never materialize in deals? Having trouble scaling ABM?
Start by asking yourself do you have the right approach to account selection? Is your technology supporting your efforts? Are you getting into deals early enough? Next reach out to us at 6sense. We will help you consolidate marketing technology into one seamless ABM platform, leverage predictive analytics to target buyers ready to by, and get you into sales cycles 54% earlier for better engagement and win rates.
Senior Content Marketing Manager at Whatfix
Experienced SaaS, performance-driven content marketer that uses a product-led approach to growth.
A few of my career accomplishments include:
- Launching the 2ndKitchen blog from conception to 100k monthly visitors in 1 year.
- Launching the G2 Learn Hub from conception to 1.5M+ monthly visitors in 1.5 years.
- Building over 5,500 new, high-quality referring domains to G2.com in 1.5 years.
Digital Strategy & Marketing, Marketing Operations, Content and Analytics Pro Talks about #saas, #marketingops, #growthmarketing, and #digitalmarketing
A solid mix of technical + creative + analytical - a sought after combination in today's fast moving workplace. Fortunate to have worked in digital for 20+ years - with a deep focus in marketing, analytics, content, operations and more. Currently, Senior Director of Digital Strategy & Innovation at Claravine - a leading data integrity solution serving the largest brands in the world.
Ran digital marketing and managed agile teams at 4 B2B SaaS start-ups, 2 agencies, along with being a freelancer for more than a decade doing the same. Has been published in MarketingLand, SearchEngineLand, Spin Sucks, Relevance and more. Advanced degrees in Information Systems & Management from Drake University and American Public University helped form diverse business strategies.
Marketing Leader | ex-Apple | ex-IBM | ex-Acoustic
Accomplished marketing executive with experience in a wide range of organization types – startups, private equity mid-market, and multi-national corporations • Specialization in transformation and team building • Proven track record of executing fresh ideas and orchestrating teams to meet business goals • Practical experience in working with investors • Managed multiple successful exits and carveouts