Ability to formulate & drive digital strategy into actionable goals, an expert in Marketing Automation, cloud-based technology and customer experience design, coupled with a strong consultative background across multiple industry verticals. Strong leadership and mentoring skills, with proven ability to provide a servant-leadership approach that fosters transparency, visibility, collaboration, influence and direction to all members of the team in a positive, accountable and empathetic manner. Ask the right questions, to set the conversation’s trajectory to connect with the goal including defining and prioritising business objectives as well as ensuring the technical implementation & digital transformation required fits into the overall strategy. Aptitude in commercials, to negotiate and manage small to million-dollar contracts ensuring cost efficiencies, business continuity and enablement of innovative technological solutions.

A senior-level digital strategy and design innovation consultant who has led global teams of industry experts, helping agencies and brands leverage design innovation as well as advanced media and marketing strategies to tell better brand stories. A collaborative builder who drives alignment amongst key stakeholders, building momentum within and around internal and external teams. A passionate storyteller, brand strategist, and translator of how design innovation, as well as new media and marketing solutions, can create meaningful connections between people and brands.

Leading teams and driving strategic decisions through data analysis, insight, and goal setting.

I was born in Abu Dhabi, grew up in Australia, and came to the U.S for college. I speak German and Spanish, both with a limited professional proficiency, and am increasing my fluency everyday. I also developed my understanding in the language of money at Deloitte as an Audit Assistant before joining EY's financial strategy practice. I then helped build the Business Modeling Services (BMS) team at KPMG, helping tell the equity story of hopeful IPOs. Now I work with Drivetrain.ai where we are on a mission to creating the most accurate, automated, and informed planning tool (with a focus on SaaS companies) ever produced. Past: I was a student-athlete at the University of the Pacific where I studied Business Administration and Management with a concentration in Accounting. As a member of the soccer team, where I competed at the division one level in the NCAA, I understand the importance of synergy in a team setting and the effects of good (and bad) leadership. Having lived in several countries, I appreciate the advantage of diversity. This has benefited me two-fold: first for my openness to new ideas and my willingness to adopt them quickly and, secondly, the many new perspectives I have been able to offer in any given situation.

I teach immersive courses in adaptive and predictive delivery. I also mentor new and seasoned PM practitioners. I blog regularly and have delivered hundreds of presentations (in person and virtually) over the past three decades. I published my first book, "Easy in Theory, Difficult in Practice - 100 lessons in project leadership" in January 2021. Specialties: Project Management, Leadership, Agile, Risk Management, Project Portfolio Management, Governance