I'm a digital marketing professional with over 15 years of experience in both B2B and B2C integrated marketing efforts. I strive to drive results through digital strategy, data-driven optimization and actionable analytics. Throughout my professional journey, I have partnered with agencies, SMBs, Fortune 500 companies and start-ups to build marketing strategies that achieve brand lift and improve acquisition and retention. Some key specialities and experience include: ► B2B, B2C, co-op marketing strategies for local, national and global initiatives ► Establish and steward integrated marketing objectives, goals and KPIs to fully assess program success ► Hands-on experience driving efforts in SEM, SEO, programmatic display/video, content marketing programs, paid social and traditional paid media ► Drive innovation for acquisition efforts, with an emphasis on testing new opportunities, tracking & evaluating performance and iterating I thrive when helping businesses improve their digital marketing footprint. I love to think outside the box, with an audience-centric approach to find and engage with consumers and customers alike.

As the Global Head of Product Marketing at CCH Tagetik, a leading provider of CPM, ESG and Tax software solutions, I am responsible for delivering value to customers throughout their lifecycle and achieving revenue and profitability goals for the business. With over extensive experience in product marketing, product management, and demand generation, I have a proven record of executing business growth strategies in diverse and competitive markets. I am also a certified business coach and a mental health advocate, helping clients design their lives and businesses to fully express their brand, vision, and value. I specialize in coaching executives making career transitions and high-stakes decisions, leadership coaching and professional development, organizational design and employee development, and group coaching and team building. I am passionate about catalyzing change, fostering collaboration, and enabling success for individuals and organizations.

Owner of Bio-One crime and trauma scene cleaning franchises in North Carolina and Colorado. A demonstrated history of working with small business to Fortune 500 companies. Media and communications professional skilled in Digital Marketing Strategy, Social Listening, Content Creation, Online Brand Reputation, and Public Relations.

~10+ years experience in teaching Math, Social Studies, Science, Language Arts and Writing. ~4+ years experience as a long term substitute teacher responsible for developing lesson plans and fulfilling the responsibilities of the full time teacher. ~Inspired a higher degree of parental involvement through the use of telephone calls, parent- teacher conferences and correspondence through email. ~Participated in staff meetings, intervention groups, and developing IEP's. ~Managed class loads ranging in size from 22-31 students ensuring appropriate levels of attention was distributed throughout the class. ~Continually promoted a positive learning environment, encouraging creative thinking through active class participation. Over 2 years teaching Les Mills Body Combat.

Krista Karpan is a marketing expert and speaker who helps fashion, beauty, and jewelry brands grow their business with creative content, paid social campaigns, and email marketing & automation. Learn more: www.milkedmedia.com

As a dedicated SaaS sales professional, my passion lies in helping businesses harness the power of cutting-edge marketing technology to drive growth and achieve their marketing goals. With a strong background in sales and a deep understanding of marketing automation, I specialize in guiding organizations towards success by identifying tailored strategies that align with their unique needs. My expertise includes collaborating with clients to navigate complex challenges and deliver impactful results. I am committed to building strong, lasting partnerships and am excited to be a part of driving business transformation through the world of MarTech.