I love to identify what makes products and companies special, craft that into a cohesive and compelling narrative, and use it to help businesses beat their goals. A growth marketer with a passion for storytelling and a creative eye for branding, I blend a unique B2B SaaS and DTC e-commerce background to bring a generalist’s perspective while having the ability to focus in when needed. Getting my hands dirty gives me as much satisfaction as building teams, which constantly attracts me to fast-paced high-stakes environments.

My goal is to help businesses connect more closely with their customers. By taking the time to partner with clients, I've helped develop strategies to streamline work effort and maximize revenue. My experience lies in the SaaS environment with a focus on Customer Success and Professional Services.

With over 20 years of experience in learning and development, I am a passionate and accomplished leader who drives sales efficiency and effectiveness at Apptio, a leading provider of technology business management solutions. As the Sr. Director of Sales and Partner Enablement, I lead a global team that delivers innovative and impactful sales tools and programs that improve key metrics such as win rates, quota attainment, renewals, and rep retention. I am a certified professional in talent development (CPTD) with specialties in sales coaching, instructional design, virtual training, and project management. I have a proven track record of creating and facilitating sales, service, and leadership programs for internal and partner audiences, as well as managing the onboarding program, quarterly training, and bi-annual company events. I am skilled at building partnerships and achieving buy-in with colleagues and customers, and I enjoy mentoring and developing my team. My mission is to enable and empower sales teams to achieve their goals and deliver value to our clients.

I am an experienced Social Media Strategist with a demonstrated history of working in the information technology, higher education, and services industries. I am skilled in event planning, digital marketing strategy and implementation, educating, and Coaching. I hold an Associate's Degree focused on Web Page, Digital/Multimedia, and Information Resources Design from Butler Community College. I've used this degree to build a successful marketing career. I enjoy building things no matter the medium, including graphic design, quilting, and woodworking.

Krista is a Board Director and Customer Success executive with 20 years of experience building and scaling success solutions at the leading edge of the SaaS market boom. Her leadership has been critical to the success of Salesforce and Okta, two of the world’s most innovative, category-creating app and infrastructure businesses. At both companies, Krista delivered first-of-kind, record-breaking lines of revenue, propelled differentiated, lasting customer growth, and built industry-defining customer success organizations within high-pressure hypergrowth environments. As Chief Customer Officer at Okta, Krista transformed the company’s customer success culture into a competitive differentiator, helping to scale the business from $20M to $586M and through a successful IPO in 2017. Key accomplishments include growing Okta’s customer success team from 20 people to an organization of 400, delivering 120% net retention, building a wildly successful, first-of-its-kind success product portfolio, and establishing the company’s “Love our Customers” culture. Before joining Okta, Krista spent 14 years at Salesforce writing the SaaS industry playbook for customer success, renewals, and growth. She helped the business scale from $5M to $4.7B in revenue, from 200 to 13,000 employees, and through its 2004 IPO. As Senior Vice President of Customers for Life and Senior Vice President Customer Success and Support, Krista launched and sold Salesforce’s first dedicated success products and built the first technical support and CSM operating models for SaaS across support, success, education, and professional services. She began her career at the company in 2000 as a Customer Support Representative. Krista now uses her immense experience to help businesses insulate themselves from risk, see around corners, and swiftly identify and address pitfalls across the enterprise. She is a Board Director at Benchling, a cloud-based software platform for biology researchers and R&D organizations, and at Drift, the world's leading conversational marketing and sales platform. She is also a Board Director at nonprofit The Advocates for Survivors of Domestic Abuse and an advisor to Gainsight, which builds technology solutions to enable customer success.