With over 25 years of experience in marketing, I am a senior executive and entrepreneur who has scaled businesses of all sizes, from startups to multi-billion dollar companies. I am passionate about leading innovation, building brands, and generating demand in B2B markets, especially in the healthcare technology sector. As the Chief Marketing Officer at symplr, I am responsible for all marketing functions, including product, solutions, brand, communications, operations, and business development. I leverage my expertise in positioning and launching transformational technology, developing agile and strategic marketing plans, and creating revenue channels and growth opportunities. I am also a champion of women in leadership and am listed as one of the top 110 women in MedTech by Beckers Hospital Review.

Strategist, leader, and researcher by day; advocate, author, and community organizer by night. I am an Industrial-Organizational Psychologist that designs smarter workplaces through high impact research, strategies, policy, and organizational efforts that enable and empower optimization for workers and organizations. My passions enable large-scale positive impact felt by individuals and groups alike with a focus on Evidence-Based Policy, Strategy, Culture and Change Management, DEIA Strategies, Leadership, Motivation, Resilience, and Well-Being.

East Coast Regional Manager at Organizers Direct LLC

The depth of my hospitality and event management experience has allowed me to perfect the role of event liaison and leader while collaborating across disciplines and cultures to deliver effective and top quality experiences for all stakeholders, from fellow team members to dignitaries including Ambassadors, US Cabinet Members and Prime Ministers. My positive energy and innate “people skills” foster productive and team-centric relationships that ensure success in a world where the variables are ever changing. I am particularly thrilled to leverage my extensive experience in training and professional development. As both a guest speaker and a program trainer, I have designed curriculums and delivered educational events in virtual settings via webinars and recorded sessions as well as in live sessions in a variety of venues. I enjoy the challenge of creating new programs as much as finding new ways to improve existing ones, especially in an environment where there is so much competition for members’ time and resources. Training is incredibly rewarding and fuels my desire to see professionals’ confidence grow. As a licensed Intercultural Protocol and Etiquette trainer and Certified Image Consultant, my skillset is both unique and effective. I am able to command attention and affect positive outcomes. An eternal optimist, I learned the value of grace and adaptability with nine moves during my 20-year active military duty lifestyle. Nine times as the “new girl” at work, as the new parent and as the new volunteer. You can’t ruffle my feathers as I truly believe that grace under pressure and a calm, professional exterior create the surest path to the ideal outcome.

Kristin Wilcha is the Chief of Staff/VP of Operations for the Association of Independent Commercial Producers (AICP). In her role, she oversees all internal and external communications for the Association, as well as handling day-to-day administration for the National Board and its committees. She is also on the Advisory Board for Green the Bid; the Board of Directors of the New York Production Alliance (NYPA); and a member of New York Women in Film & Television (NYWFT). Prior to joining the AICP, Ms. Wilcha was an Account Director at DiGennaro Communications, a public relations firm specializing in business to business communications for advertising agencies and other marketing entities. She began her career at SHOOT, a publication covering commercial production and advertising, as a reporter and editor. Ms. Wilcha is a graduate of New York University.