Kristin Hazlewood is the Senior Vice President and General Manager for BigFix at HCL Software, responsible for all aspects of BigFix product strategy, execution, and operations. Kristin has more than 15 years of experience in the software industry, leading product development organizations through periods of growth and transformation. Most recently Kristin led the BigFix transition from IBM to HCL Software, successfully establishing the business at HCL and growing market share. Kristin was influential in the formation of the HCL Software Federal business. Most notably defining secure software engineering and support protocols protecting product integrity and earning the trust of US Federal Government Agencies. An acknowledged expert in endpoint management and security, Kristin holds 35+ software patents. Key Skills ✦ Organizational Management ✦ Change Agent & Influencer ✦ Technology Subject Matter Expert ✦ Strategic Planning & Execution ✦ P&L Oversight ✦ Mergers & Acquisitions ✦ Coaching & Mentoring ✦ Executive Management ✦ Stakeholder Relationships

SUMMARY: I use customer education and community to drive a digital scalable success strategy throughout the customer journey. Expert in building learning libraries and training programs in high-growth SaaS companies. Experience leading instructional design and training teams. Skilled in sourcing and implementing Learning Management Systems, Help Systems, and Digital Adoption Platforms. Responsible for launching certification and enablement programs for global audiences. Delivers top-rated training experiences in classroom, webinar, and self-paced formats. Intellectually curious and accountable. SPECIALTIES: Zendesk, Skilljar, Vanilla, Bevy, Wordpress, Totango, Presentation Design and Public Speaking, Sales Tools and Enablement, GTM Readiness, RFP/Proposal Writing, Instructional Design, Technical Writing, Technical Training, Educational Technology, Content Management, Program Management, Usability Testing, Online Help, Video Recording, Copy-Writing, Online Learning, Blog Content, Business Analytics, Digital Adoption, StrengthsFinder

A customer-centric, data-driven, full-funnel product marketing leader with experience in B2B, B2C, and D2C environments. 15+ years of proven experience building teams, launching new products, positioning for growth, and creating Go-To-Market strategies to enhance brand awareness, drive new customer acquisition, and reduce churn. * Established strategic sponsorships with industry publications and channel partners that target niche Ideal Customer Profiles (ICP) where they consume content. * Increased international distribution by localizing products into popular languages. * Incorporated point-of-purchase promotions in Walmart, Target, and Kohl's. * Omnichannel campaigns included field marketing, radio, direct mail, print, social media, content marketing, native ads, PPC, and co-branded sales collateral. * Incorporated mobile apps and digital learning experiences to improve customer experience. Awards and Recognitions *Earned media – CNN, CNBC, Good Morning America, Today Show, ABC News, Dr. Oz, NBC News, & NY Times. *Public Broadcasting Service (PBS) pledge drive products are the most successful fundraisers in PBS’s history. *Platinum Award Winner | Brand Awareness Campaigns from DotComm awards. *Tech Awards: Tom Guide's Editor's Choice, Digital Trend's Best Software, Best Techie's App for Android Areas of Expertise and Proficiencies Marketing Strategy Positioning Product Messaging Go-to-Market Buyer Personas Content Marketing Social Media Demand Generation SEO/SEM/PPC Email automation Sales Enablement Competitive Research Industry Experiences Fintech: Suze Orman Media Edtech: Net Nanny, Your Baby Can Read/Learn/Discover, Brainetics, Curb the Chaos HR-Tech: Dandi Technologies All-In-One Marketing Automation Platforms: Jimdo, AWeber, Sole Solution Shopping Channels: HSN & QVC Direct Response Companies: Synchronal, Regal, Inphomation, Q-Direct (Division of QVC), Trend-Makers I am on LinkedIn to strengthen business relationships and develop new ones. Let's Connect!

I’m an accomplished transformation leader with a successful history of designing and delivering innovative solutions that drive performance, accelerate value, and transform the customer experience. I’m at my best when leading collaborative, cross-functional teams into new and uncharted territory to achieve previously unimagined success. I find change thrilling. Obstacles are merely opportunities to unleash my superpower: to see the patterns in the chaos that inform an innovative path forward. I love coaching leaders to identify and unleash their own superpowers so they may, in turn, achieve their greatest aspirations.

At O'Keeffe Financial Partners, our goal is to help people feel confident, educated and empowered when it comes to managing their personal wealth. At our family-run practice, we partner with individuals, families, entrepreneurs and small businesses to help them achieve their financial goals. After many years working at large banks trading foreign exchange, I transitioned into wealth management and leveraged by background and experience to advise individuals, families, and small business owners in the challenging world of finance. I am especially excited to work with women entrepreneurs and executives to provide them with creative financial strategies and solutions. In the past few years, in addition to building my business, I have discovered a passion for writing about money and have contributed to many publications such as Forbes, Girlboss, CNBC, Hey Mama, My Domaine, NY Magazine and Coveteur. I am a frequent guest on the Today Show, the NBC Nightly News and Yahoo Finance. I also speak about money, investing, and risk management. I have spoken at many companies and venues such as Soho House LA, Ludlow House, The Wing, Luminary, Twitter, Warby Parker, Forbes, Spring Place and the Girlboss Rally. I am a firm believer in financial literacy for all and a strong advocate to narrowing the gender pay gap and increasing the overall wealth of women. Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment Advisory Services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. O’keeffe Financial Partners is not affiliated with Kestra IS or Kestra AS. Investor Disclosures https://bit.ly/KF-Disclosures