Expert marketing and communications professional with 12+ years experience developing and managing data-driven, integrated digital strategies across web, content, SEO, and organic/paid social media. Demonstrated leader who meets business goals with initiatives focused on conversion-driven web journeys, inbound marketing, lead generation, content, and campaign optimization. I'm highly motivated, a rapid idea generator and problem-solver, identified industry expert, and creative executor as I shape high-level direction and day-to-day tasks of digital communications; experience managing in-house and external vendors and contributors. Why I do well? My professional mission is to connect people with products and services they seek. Through qualitative and quantitative data analysis, I'm capable of understanding details and empathizing with users with patience in a way that enables me to lead and deliver high quality, on-target marketing campaigns that meet or exceed original forecasted goals. People change, our services change, the industry changes... and that ongoing evolution of people-service fit (or people-"marketing message" fit) is an evolution I embrace with excitement. Personal quote: Conquer the moment. Sometimes you win and sometimes you learn.

I never expected to end up in Sales. I was going to be a teacher. Help people. Change the world. After 3 years of teaching middle school history, I loved the kids but I was exhausted. It seemed like a good time to return to our family's global insurance agency. This was a business I knew well, and my parents were looking to pass it to a new generation. Over several years, I led multiple departments, from Operations to Training to Sales. The most important thing I learned: I was not passionate about running an insurance agency. This was a particularly low point because it forced me to re-think (again) what I wanted to do with my life. I still wanted to teach, help people and change the world. And I realized that when I was doing Sales for our agency, it felt like I was doing all three. So we sold the agency, I dove back into sales and never looked back. From entertainment to construction to retail to property management to consulting to health care to financial services to waste management to manufacturing to software. I've worked with all types of clients. That made it easy to transition to the role I have now. Helping sales & marketing leaders in every vertical accomplish things they care about. * One of my clients was selected as his organization's CEO after he helped his whole team become more data-driven. * One director used work we did together at 2 national conference presentations. It grew her visibility inside + outside her organization. She got a new role at Apple. * One team we work with uses science to tackle some of the world’s greatest health threats. I never expected to end up in Sales. But because I did, I’m still a teacher. Teaching & coaching early-stage AEs. I’m helping people. Helping individuals change their lives. And helping organizations sell better. And some of those organizations have gone on to change the world. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.” -Steve Jobs “Things work out best for those who make the best of the way things work out.” -John Wooden You can sign up for my newsletter here: krystenconner.com/disco

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret. SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact. More information: www.salesmanago.com

Strategic Thinker | Catalyst for Growth | Fearless Trailblazer I believe there's magic in disrupting the ordinary and forging new paths. Simply put, I thrive on challenging the norms, demolishing barriers, and redefining what's possible. With a proven 20-year track record, I have helped small + medium businesses and enterprise organizations elevate their operations to create high-performing marketing, pursuit, and business development teams within the professional services industry. My strategic mindset and problem-solving abilities enable me to uncover untapped potential and implement breakthrough sales + marketing strategies. I successfully cultivate powerful relationships to break down silos and align goals and have a passion for driving teams to develop innovative and unique win strategies and value propositions. As an industry leader, award winner, sought-after speaker, mentor, and coach, I actively contribute to professional associations and organizations, including APMP, EO, National 8(a) Association, SMPS, The Catalyst Center for Business + Entrepreneurship, The City of Los Angeles, WBENC, WTS, and more. I take immense pride in sharing my knowledge and empowering others to reach new heights of success. I am the founder + chief executive officer of Summit Strategy, a trailblazing integrated marketing + proposal consulting firm. Committed to igniting our clients' growth, we empower them through strategic planning, proposal support, elevated branding + marketing, and best practices training. Together, let’s disrupt, innovate, and elevate to the extraordinary.

Specialist in Mobile Marketing.