I spent 10 years in-house for tech startups - helping grow brands, marketing teams and live experiences that drove leads. I started Coefficient Marketing to take all those lessons learned and help more companies learn them quicker. Our agency helps small teams identify the right marketing variables to multiply for big results. The biggest difference between us and other agencies is that we aim to help you outgrow us. While we strategize and execute, we also mentor, train and hire to help you build an impactful in-house team. About Me & What I'm Most Proud of: --Experienced VP Marketing for both bootstrapped & venture funded B2B companies --Former Executive at Texas’ most active venture capital firm helping portfolio companies build brand equity, revenue, teams and partnerships --11 years of experience marketing services and products to companies of all sizes - from entrepreneurs and startups to Deloitte and Amazon --From producing 5,000-person events for SAP to writing eBooks for DocuSign, well-versed in building content for all marketing channels, optimizing for discovery and tracking ROI --Managed and lead teams of over 40 marketers, event planners and designers and thrives on improving collaboration, data systems and creativity --Military spouse passionate about employing more military spouses If you nerd out on entrepreneurship, marketing, events, tech, travel or just appreciate a perfectly timed gif, let's connect.

Experienced Chief Marketing Officer with a demonstrated history of working in the software technology and services industry. Personal experience in IPO process, acquisitions and integrations, as well as both venture backed and PE backed businesses. Skilled in Corporate Communications, PR & Analyst Relations, Branding, Demand Marketing, Corporate Events, Field Marketing, Management, Software as a Service (SaaS), Multi-channel Marketing, and Marketing Strategy. Strong operations professional with a Bachelor of Arts focused in English from Vanderbilt University.

I'm a lover of food, farms, and all the people, processes, and businesses in between. I'm currently the global Head of Digital and Content for the Nestlé masterbrand. Prior to my time at our global headquarters in Switzerland, I led digital and content for Nestlé's U.S. market communication, including corporate and employer communications on our website and Medium publication, social media platforms, and native advertising campaigns, as well as expanding digital communications to include employer brand, employee advocacy, and executive digital communications. Previously, I worked to promote problem-solving technologies throughout the food value chain as the Director of Issues Management at the International Food Information Council (IFIC) in Washington, DC, communicating both proactively and in rapid response situations. My background is in international agricultural and nutrition development, working on public-private partnerships in agriculture across Kenya, Rwanda, Senegal, Cote d’Ivoire, Ethiopia, and Honduras through the USAID Feed the Future initiative. I hold a degree in Science, Technology, and International Affairs from the Georgetown University Walsh School of Foreign Service, along with an MS in Agricultural Economics from Purdue University and an MBA from the Indiana University Kelley School of Business.

I have made a career of helping creators and brands connect with consumers in a meaningful way around their passions, be it indie rock, food, crafting, sustainable design, snowboarding, motherhood or fighting for social change. I've helped grow start-ups and big accounts on Madison Avenue, and now I’m proud to say I work at a certified B Corporation where I get to bring my personal values to my work and help brands use their reach and influence to repair the ills of the capitalist system we're all trying to thrive under. My writing includes thought leadership for BBMG, content marketing for freelance clients, and personal essays for State 14 and BUST. When I'm not at my desk, you'll find me being a mom, an amateur permaculture gardener, a sometimes musician and a rural community leader-of-sorts.

Proud to be the Director of Customer Success at Upland Software. Specialties: customer communication, team communication, retention, customer advocate, cross functional collaboration, sales effectiveness, sales management, customer success management, promotions, revenue, engagement, email marketing, partner enablement, broadcast media, local media I have spent 20+ years listening to customers, understanding their goals and providing solutions that make sense for them and for our overall business.

I've built my career in first-of-their-kind roles on new and emerging teams where I can lean into my strengths: hard work, a can-do attitude, creativity, collaboration, and a belief that what I don't know now I can learn. In my current role as a Senior Partner Manager at LinkedIn, I manage the go-to-market strategy for LinkedIn's strategic ad-tech partners, specializing in partners supporting account-based marketing (ABM) strategies. My team's goal is to help B2B marketers achieve more on LinkedIn by connecting with a rich ecosystem of adtech, martech, and content partners. As an early member of this team, I've helped grow LinkedIn's ecosystem of Partners that support ABM from 0 to 20+ (and overall partner community from 4 to >1000), I founded and expanded the I Heart ABM event (year 5 this year!), which reaches over 10,000 marketers each year, collaborated across sales, marketing, product, engineering, and partnership functions at LinkedIn and at Partners to establish and grow GTM and product strategy, and contributed to creating scale, opportunity, and value for B2B marketers globally. The best part? I really like the people I work with. In my previous roles at LinkedIn, I supported the launch of Sponsored Content, LinkedIn's flagship ads product, through developing onboarding, optimization, and support strategies to help hundreds of LinkedIn Marketing Solutions customers adopt Sponsored Content for the first time. My goals were to drive value for customers, grow ad revenue, and provide key product feedback. Following this role, I joined LinkedIn Marketing Solution's account management team to help enterprise financial and professional services organizations achieve more on LinkedIn. I started my career in the education non-profit space, and care deeply about helping students connect with opportunity and achieve their goals. I guess there's a theme there... Outside of work, I train for triathlons, aspire to get back into rowing, eat too much chocolate, am working on my green thumb, and am one of those people that recently got a bird feeder after moving out of NYC after a dozen years and am a little too excited about seeing blue jays and cardinals.

Growth Leader who advances growing brands into major players. Specializes in crafting winning go-to-market strategies and building marketing platforms to achieve ambitious customer and revenue growth goals. Creates breakthrough, innovative business models that can be scaled. Digital transformation and ecommerce expert. SKILLS: Market innovation Go-To-Market strategy P&L Management E-commerce Brand building Demand generation Acquisition marketing (optimizing CAC/CPA, growth hacking) CRM strategy (LTV, loyalty marketing, retention marketing, customer development) Partnerships Website (UX, development, content, SEO, promotions, merchandising) Digital marketing (programmatic, social media, SEM, email, SMS) Talent recruitment, Talent development Agency/vendor negotiation and management Tech stack Metrics and analytics Dual Citizen: United States and United Kingdom