assionate about new business models, technology & the policy within 🌍

Hi! I'm Katharine, a T-shaped marketer with depth in content marketing for B2B SaaS organizations, and additional experience in paid advertising, special events, marketing research (focus groups), and competitive public speaking. When I get really excited about a marketing project or a personal achievement, I start squeaking (yes, literally) – I have Tourette's Syndrome and I'm proud to be a neurodiverse marketer. Want to get to know me better? Here are some projects I've worked on recently: http://bit.ly/3HryDtO (the link goes to Canva)

I'm a driver. And I LOVE Sales. I love everything about it. The competition, strategy, customer, negotiation, and winning. Most of all I love coaching. I take great pride in leading teams and seeing them WIN. I'm best known for building great teams, motivating people, and strategic vision. STRATEGY & BUSINESS TRANSFORMATION My two most recent roles have been focused on turning around underperforming sales teams. I've led teams that tripled our ARR through evaluating sales analytics, implementing sales operations, and coaching best practices. I've led teams that own the B2B sale from lead generation to SDR, to new business development and account management. I focus on coaching and development internally, while building strategic partnerships externally, to drive record breaking growth. COACHING AND HIRING I surround myself with people that inspire me, and challenge my thinking. I hire people with a no-limits mindset, and we execute. I've built my career on working with and leading diverse and strong leadership teams. Developing people is, at my core, my main driver. LEARNING NEW THINGS I find that every 3-5 years, it's time to learn something new. I've recently accepted a role within our Marketing organization to expand markets, lead new products sales, and reconsider our GTM strategy. I'm learning new things every day which keeps it exciting. GETTING TO KNOW ME In my professional life, I know things are going well when I'm cheering my team on from the sidelines. In my personal life, I spend time cheering my "home team" along from the stands - be it football, baseball or hockey. I surround myself with curious, fun and funny people who keep me thinking and laughing. I have two boys, a husband I adore and two dogs. We spend our free time traveling, and doing everything possible outdoors - fishing, hiking, and going to the beach.

Katharine Shaw-Paffett leads the partner strategy for Data & AI in Germany at Microsoft. She has two goals in her job: to empower Microsoft partners to be in the best possible to go into the market through the optimization of their sales value-chain end to end and to empower Microsoft sellers with the best possible partner ecosystem to go to market with. For Katharine, it is clear that we can only be successful and scale in a market that is growing at an unprecedented scale if we partner together. The future will rely on ecosystems and partnerships for growth and synergies or ecosystem economies. Along the Data & AI value chain, Katharine works with partners every day on use cases to enable their clients’ business with the cloud by modernizing their data estate, to empower their clients to make data-driven decisions and to allow their clients to differentiate in a highly competitive market by embracing AI and even IoT. Business transformation and Data & AI have always been pivotal topics throughout Katharine’s career. Before starting at Microsoft, she spent five years in management consulting in financial services working on topics like Post Merger Integrations and other company transactions predominantly on the IT side, intelligent wealth management apps and most memorably rolling out GDPR / DSGVO the year it came into power (2018) which opened her eyes and lit her fire for data and all topics around data quality and governance.

I'm a marketer and strategist, passionate about helping B2B SaaS companies innovate, launch amazing products and drive strategy that generates revenue. With over 10 years of experience working with start-ups, agencies, and in consulting, I've had the opportunity to do it all - everything from market research to positioning and messaging to campaign execution to lifecycle marketing. I’ve led projects that had to move fast and innovate during historic times (COVID!), including ideating and building an AI-powered product whose revenue helped drive a massively successful start-up exit. My favorite part? Connecting the marketing creativity to the data and market research. I love tying creative campaigns to tangible results that help unlock what's really happening inside the business. I'd love to connect with you on LinkedIn or chat more about product marketing and strategy. Connect with me here or email me at [email protected]. Specialities: product launches, strategy, marketing campaigns, competitive analysis, market research, voice-of-customer research, persona development, positioning, messaging, go-to-market strategy, content development, sales enablement, cross-functional leadership

I lead Google's public sector marketing. I believe that organizations coming together to solve important global issues while significantly improving people's lives is a perfect match of Google's DNA and public sector mission. I am a Marketing Society Fellow, who most recently led IBM's Federal Ecosystem, and prior to that led T-Systems marketing and channels. I bring a passion for positive change with over twenty-five years of GTM, marketing, technology and government experience. I created a new C-Suite role, the Chief Tomorrow Officer. Previously, I was MITRE's Senior Vice President of Public Sector, and prior to that, IBM's global consulting transformation leader, both of which required focus to deliver differentiated and impactful client and citizen experience. I believe that simplicity is the most complex and meaningful enablement factor, which I learned leading IBM and Apple's partnership to redefine enterprise mobility with IBM analytics and Apple's user experience. When I was IBM's Managing Partner in Kenya, leading clients across Central, East and West Africa, during and after the Westgate terrorist attack, I learned resiliency and fearlessness. When CMO for IBM Global Business Services, and CMO for IBM in Europe, I applied analytics to refine the marketing mix, led the IBM analytics launch, co-led the SmarterPlanet brand and strategy, and developed a point of view with supporting curriculum on the future of the marketing profession. I was a member of IBM's global Senior leadership team and in that role led the effort to create Global Enablement teams and IBM Corporate Service Corps. I am a Phi Beta Kappa graduate of Duke University (Mechanical Engineering and Material Science) and have a Master in Management from the Georgia Institute of Technology. I graduate from the Marketing Academy, a McKinsey program for CEO and Board readiness. I am the marketing Exec Ed Industry lead at George Mason University where I also serve on the Board of the Business School. I serve on the Board of Astroscale, and am a start-up advisor. My best days are when I both teach and learn. I am creating the best AI marketing team on the planet.