My vision is to create a globally diverse team where everyone has space to be their authentic selves - while working with a strong, clear sense of purpose. If you can create those conditions, you can overcome any business problem in the world. In support of this, I create dynamic, people first, wellness focused, diverse cultures where individuals can fulfill their life’s work. As a global business leader and corporate partner, I execute decisively while consistently delivering impactful revenue, customer and employee engagement results. I am passionate about influencing the global marketing industry to drive for more inclusive marketing practices. I value trust, transparency and integrity in every interaction. I believe true growth comes through challenge and confronting change. Peers and team members find me accessible, empowering, and an authentic champion for their growth and learning.

Creative and strategic thinker who leverages data and technology to lead innovative organizations to measurable results through inbound, social, content, video and traditional marketing while building strong client relationships. Proven record helping companies increase market share, create sustainable growth and improve ROI by developing focused strategy, actionable plans, sustainable processes and measurable tactics. My values are to behave with honesty, integrity and superior service. NOTABLE SUCCESSES: • Doubled company leads within 8 months • Contributed to growing revenue within 18 months from $3 to $12 million • Implemented marketing automation to improve lead generation for global SaaS company, resulting in: -increased number of web-based leads -improved response time by the sales team -focused sales team efforts through lead scoring to identify hot leads -enhanced UX and sales intelligence through personalized online buyer’s journey, leveraging customized cross-sells with 72 streams of marketing automation and customized CTAs • managed booth and related promotions for 12-14 tradeshows/ year • sent an average of 12,000+ segmented and targeted emails/month, incorporating A/B testing • identified data tracking requirements and oversaw reporting within Salesforce for measuring ROI • Oversaw company rebranding on accelerated schedule (1 ½ months, starting day 1 on job) • Cited by “New York Times” for marketing innovations Digital Marketing | Marketing Strategy | UX | Inbound Marketing | Account-Based Marketing | Market Segmentation | Marketing Automation | Integrated Marketing Plans | Lead Generation | Lead Nurturing | Content Marketing | Email Marketing | Social Media | SEO | SEM | Direct Mail | Website Development | CRM integration (HubSpot, Salesforce, etc.) | Video | Graphic Design | Copywriting | Trade Show Management | Persona Development| Project Management | Instructional Design | Marketing Analytics | Video Marketing | Branding | Client Relations | Mentoring

As a Performance Coach at 15Five, I partner with managers to help them cultivate relational mastery, do the extraordinary, and transform their leadership strategies. I am a certified coach, speaker, and virtual facilitator with over two decades of leadership experience. My mission is to empower individuals and organizational leaders to be the CEO of their own self, integrating values and beliefs as the cornerstone of their conscious awareness. I leverage the Why-How-What method in strategy, ensuring that the purpose is clear before implementing action and evaluation.

Lynn Martin is vice president of Google Public Sector, North America. Lynn is responsible for driving growth and achieving customer success through the effective placement of Google Cloud solutions in Public Sector entities across North America. She first joined Google in December 2019 as the vice president of Google Cloud North America, Public Sector. Prior to Google Cloud, Lynn spent eight years at VMware, where most recently she served as vice president of Government, Education & Healthcare. Over a 30-year career, Lynn also held numerous public sector positions at a variety of technology firms including HP, Compaq and DEC. Named one of FedScoop’s “Top Fifty Women in Tech” in 2015, 2016 and 2017, Lynn has championed cloud and security technology to help government, education and healthcare customers solve expansive challenges.

I am a Digital Strategist, focusing on content strategy, information architecture, and user experience. I have worked with both big and small agencies and projects. I advocate for end-users and greatly value collaborative relationships. I primarily work with open-source systems (Drupal and WordPress) and have a large background in non-profit, education, and government work. My experience includes team leadership, strategic planning, project management, content strategy, UI/UX, user testing, e-commerce, quality assurance testing, keynote speaking, video production, and more. I am driven by my passion for projects and those around me.

A dedicated worker and creative thinker, I pride myself on staying up to date with the latest trends within marketing, craft beer, and the arts. My diverse work experience in marketing, banking, and in a dance studio has made me into a well-rounded, confident professional.

Talented, self-motivated, and results-producing Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing the development of mid-funnel strategy and steering email marketing programs with marketing automation platforms such as Marketo and Hubspot. Demonstrated success increasing customer retention and growth in targeted markets through implementation of key projects. Extremely analytical and adept at making data driven decisions. Solid leadership and copy writing skills; able to build and guide top-performing marketing teams. Skilled in managing external agencies and communicating with management, vendors, and internal departments to coordinate overall marketing efforts. Strong experience with fast moving, early stage SaaS companies. Specialties: B2B SaaS Marketing, Startup Marketing Strategy, Outbound and Inbound Marketing, Marketo, Hubspot, Marketing Automation, Online Acquisition, Direct Response Marketing, Marketing Strategy, Email Marketing, Paid Advertising, Metrics, Database Marketing, CRM Marketing, Lead Gen, Channel / Partner Marketing, Creative Development, Website Development, Branding and Identity, Start-up Initiatives, Project Management, Retention and Loyalty Marketing

I have gained significant experience in technology services, as well as modern marketing, employed by one of the world leaders in ICT services; and solution providers. I thrive in team-based and culturally-diverse environments that are focused on agile development methodologies. I consider myself passionate about all forms of creativity. Believing in a consultative approach, I can quickly translate business requirements into efficient and cost-effective solutions for my clients. Relationships with my clients and colleague alike, are of utmost importance to me, and I pride myself on having maintained a long tradition of ethical customer relations, and dedicated service call management.