I love writing software, solving problems and sketching.

Senior marketing executive with more than 20 years’ experience in consumer goods, consumer electronics, information technology and services industries, Luc has held key operational and marketing management positions in both international and national organizations across different continents, and for most of the past decade the United Kingdom and Canada. Luc is prompt to embrace digital transformation and leverage emerging technologies to consistently maximize marketing reach. Passionate about creating excellent consumer experiences that drive multiple KPI’s., customer engagement and always focused on identifying new business opportunities. With proven track record as a roll-up your sleeves, Luc is an accountable team leader who formulates strategic plans, initiates change and implements impactful tactical approaches in challenging and diverse environments. Specialties: • Management of operations and results • Strategic planning / Brand management • International market development • Digital Marketing & Transformation • Customer experience enhancement & acquisition • Online Marketing • Digital Content strategy, social media & engagement • Product marketing and brand development • Management of PR/communications campaigns • Strategic business alliances and partnerships • Omnichannel Marketing • Insight & Marketing Intelligence • International Resources Management • Change Management • People Development • International Business Protocols • Business Transformation

Passionate about powering B2B growth, I harness strategic product marketing to amplify revenue. Over the last 7 years, I've steered the marketing and product marketing helm for prominent industry frontrunners, including Google, AppFollow, Preply, Rocket.Chat and Pipedrive. I've helped companies accelerate revenue growth through effective go-to-market strategies, positioning, messaging, and content strategies that drive customer adoption and engagement. Currently, I'm leading product marketing at Aivo - An Engageware Company. Pioneering in conversational AI since 2012, Aivo is LATAM's trusted platform, bolstered by its Meta partnership and the endorsement of industry leaders like Visa, Sony, and Picpay.

I graduated in Journalism in 2004 and worked for several years in the Media (press, tv, radio ...) In 2009 I decided to turn my career around. I trained and started working in the field of digital marketing. Years later I continue to see this change as a success although, sometimes, I cannot help remembering that time of intrepid reporter with nostalgia :) When they ask me, I keep saying that I am a journalist because, although in another area and in a different way, communicating is still my thing and I hope it will be it for many more years.

Product Ownership | Managing and steering technical projects for diverse stakeholders | requirement analysis | technical conception | software development | quality assurance | release management | product ownership TAKING RESPONSIBILITY | THINKING STRATEGIC | EMOTIONALLY INTELLIGENT | HANDS ON MENTALITY | STRONGLY COMMUNICATIVE | DECISIVE

Top-producer with a distinguished track record in sales, customer service, and client/relationship management Outstanding communication, networking, selling, customer service, and negotiation skills. Adept at determining customer requirements and delivering client-focused solutions Experienced in all aspects of sales process, from contact to post-sale customer service. Proven expertise in working in high pressure environments.