Founder At DemandJen | Keynote Speaker | Sales Training
Former Chief Evangelist at Challenger and host of The Winning the Challenger Sale podcast, where she grew the audience from 2K to 20K monthly listeners. With 18 years in enterprise sales and over $50M sold to C-level executives, Jen specializes in helping Sales and Marketing teams challenge the status quo and navigate customer risk aversion. B2B Sales leaders bring in DemandJen to run Sales training workshops for MMKT and ENT teams (discovery, pipeline gen, activating champions, writing for an executive audience, gaining buying group consensus).
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
If you want to be featured in the media, you need to know how reporters choose their stories. As a long-time journalist, I have the insider secrets that can get you the coverage you deserve. Whether you need a basic news release or full-scale public relations strategy and execution, I can help.
My clients have been included in The Today Show, Good Morning America, The New York Times, OprahMag, People, The Washington Post, Yahoo, MSN, Reader's Digest, Bustle, Green Entrepreneur and dozens of other outlets.
I spent more than 15 years as a journalist. My experience includes digital media, television, print, and radio. I have earned two Emmy Awards, a Best Director Award (Pocono Mountains Film Festival), and many other awards and recognition.
Results-producing marketing strategist with current focus designing effective virtual and in-person event marketing programs that drive customer demand and retention and help boost brand relevance. Create unique experiences and apply multi-channel digital marketing best practices to event marketing programs to drive customers to attend, engage and share. Have successfully led large, logistically complex, high-stakes live and virtual customer events (over 2,000 attendees) and corporate presence at industry trade shows producing significant sales pipeline and ROI.
Laurie is a visionary, helping to redefine education to drive student-centered learning at world-class institutions across the globe. She has developed an international reputation as an expert in the area of learning design, learner analytics and the blending of education and technology to drive outcomes and is a frequent speaker at industry events covering a wide range of topics related to these areas.
Laurie Pulido is the Chief Executive Officer of Ease Learning, a company she founded in 2003. The company is focused on providing learning design services and technology solutions that transform the learner experience. They specifically focus on innovative learning design, customer-friendly helpdesk services, and cutting-edge learner analytics. In her capacity as CEO, she works closely with a wide-range of Higher Ed institutions, corporate entities, and non-profit organizations to help develop and deliver on their eLearning, face-to-face training, and blended learning.
At Ease Learning, she has assembled a team passionate about learner success, and like Laurie, they have deep roots in education. Building off of her own experience working in both k-12 (Lawrence Public School System) and higher education (Southern New Hampshire University and St. Petersburg College), Laurie has developed an innovative approach to learning design that incorporates best practices in pedagogy, leverages technology to enhance both the instructor and learner experience, and optimizes outcomes.
Laurie's work in the corporate learning space is significant in the realm of relating alignment of learner outcomes with business objectives for several global companies.
Laurie holds a Master’s Degree in Education from Boston College and a Bachelor of Arts Degree from SUNY Binghamton.
Highly experienced industry professional with a demonstrable track record of Management in Destination Marketing working across multiple partnerships and stakeholders.
I'm a web developer, in the sense that I build websites, and also in the sense that I develop the web: my passion is making the web itself bigger, better, more powerful, and I believe the best way to do that is to get more people building web sites and web apps. Developer tooling is my bag.
I started a web development company in high school, and have spent the last twenty-seven years in tech. The first 15 years of my career were mostly as an individual contributor, building sites at every level from front-end through the application stack and down to the level of DBA and systems administration. Then I spent 10 years running two startups I co-founded, as CTO, COO, and CDO or Chief Data Officer. In my most recent role I was a data scientist, using my combination of technical and business skills to extract meaningful insight from mountains of data by figuring out which questions to ask.
Professor of Organizational Behavior / Author / Keynote Speaker
Experienced teams, negotiation, and conflict researcher, teacher, and academic administrator with a demonstrated history of working in higher education. Strong leader and education professional with a Doctor of Philosophy (PhD) focused in Organizational Behavior from Northwestern University - Kellogg School of Management.
Research + Collaborate + Design
The changing landscape of technology and human capabilities within it is fascinating and I believe it is necessary to create experiences that people truly enjoy. To this end, I love creating communication pieces that bring alignment to teams, co-creating with my fellow peers, branded storytelling, and employing user research to inform strategy and finding new opportunities.
20+ years of Product Management experience (IT)
Experience in start-ups and large corporations
Experience on Telecoms, Retail, Mobile Apps, e-commerce...
Experience on critical software (five nines)
Experience in cloud-based solutions (Saas)
Experience on Agile, Scrum and other modern software development processes
Experience on creating User Experiences, User journeys, Use cases and other methods of defining computer-human interaction models
Experience in product pricing, product marketing and go-to-market plans
Experience in analytics, user research, user testing and conducting user groups
Experience on defining system architectures
Experience on offshore team management (engineering teams)
Experience in team management (product management teams)
Experience in physical interaction models
Experience in secure communication and secure networks
Experience in telecommunication networks and VOIP
Experience in hardware product management and electronics
Used to report to Cxx level or directly to the board of directors
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