Sr Marketing Manager, Voiceflow | Been known to build a Bot or two 🤖 | Podcast Co-Host|
Hi I'm Sara đź‘‹
Big fan of the oxford comma, pasta, and marketing.
I started my first "adult" job 10 days after I graduated from college and grew from the first support rep to the power user of Drift inside of Drift.
I held 4 different roles, was recognized by the leadership team for upholding the leadership principles of the company, and awarded President's Club.
Then, I moved over to Alyce, helping them create the category of Personal Experience, grow a community of raving fans, and create a product and company that customers and non-customers love.
Now, I'm at Voiceflow, back to my roots as a growth marketer learning the PLG model and owning a community of 8,000+ conversation design experts.
From #5to9 you can catch me listening to True Crime Podcasts, training for a half marathon (I'm not running a race I just want to train to be able to run that many miles), reading, and eating.
I also co-host a podcast about professional growth and development. It's called Self Control & Cheese. Listen here: https://anchor.fm/selfcontrolandcheese
My philosophy for life and for marketing are the same. Do the right things right. In business, I have applied this to organic lead generation in both B2B & B2C markets for customers of all shapes and sizes, including multiple Fortune 100 companies. Outside of my work, I’m a Christ follower, husband, and dad of 2 boys. I love boating, cycling, and SCUBA diving.
I don’t believe in strangers. If we don't know each other, I’d love to meet you!
Motivated professional with strong technical and relationship building skills. Over several years of Customer Relationship Management CRM experience and over several years of experience in the Email/Wireless industry, including: Inside Sales; Account Direct Sales & Customer Service positions. Proven track record with consistent and reliable results. Highly skilled at establishing positive relationships with customers that has led to long term business partnerships. Possess strong organizational and problem-solving abilities along with the ability to multi-task
"I am outstanding and exceptional" is what I will say if you ever ask how I am doing. It started as an interesting 2 second elevator pitch to start conversations but has evolved to a life philosophy. It is both my daily goal and the bar by which I measure how I lived my day in every area of my life. Did I do an outstanding job helping people? What exceptional thing did I do in my work? Was I an outstanding father and husband today? Each of us seeks to be better and this is my mechanism to keep me focused to that end.
I started my technical career as a network engineer and manager for a medium size school district of about 60 sites where I needed to ensure connectivity and application performance for 25,000 students, teachers and administrators. Having moved their datacenter with over 100 servers and multiple OC-3 circuits with no downtime, I felt I was fairly accomplished at it!
I fully appreciated the help I had received from my technology partners and the next phase of my adventures started when I received an opportunity to move from being the customer to being the solutions provider. This allowed me to help many folks with my skills and experience. I started as the sole engineer for a small VAR and the 3 of us grew that business to about 12 of us with ~$15M in revenue. Then the real excitement began when we were acquired by Teneo which opened up so many new possibilities! Teneo is a specialist integrator of next generation technologies and as such we are constantly assessing the market for tools to help our customer. We also de-risk adoption of those technologies by providing services and deep subject matter expertise for the life of the technology. I participate in Teneo’s technical innovation team to help seek out and assess new technologies and solutions that will help solve a pressing need for CIOs, IT Directors, and engineers (like I was.)
I have experience with networking, visibility, WAN-Op, and security, but my latest work has been around application performance via SD-WAN. I helped found our SD-WAN practice and interviewed SD-WAN companies to determine their solution’s viability. I would have preferred if a single solution met everyone’s needs, but we ended up choosing, what are now, the industry leaders. I still run a vendor agnostic workshop to help customers understand the features of the SD-WAN technology, map those to their business and technical requirements, and prioritize those to get to the vendors who can actually deliver on their goals. Would that be exceptional for you? I hope so!
Head of Digital Product Management @ ASOS | ex-Costa Coffee | ex-British Gas
Head of Digital Product | Head of Digital | Head of User Experience (UX) | Head of Digital Experience | Head of Design | Head of E-commerce | Head of Mobile (App) | Head of Optimisation | Head of Digital Innovation.
Proven track record of leading and delivering commercially successful, best-in-class digital experiences and digital transformation across multiple sectors - Telecoms, Energy & Utilities, Retail/FMCG/Hospitality, and Automotive for global brands and start-ups such as - British Gas, Talk Talk, BMW, Hyundai, Costa Coffee.
Leader of cross-functional teams across Digital Product, Sales & E-commerce, Omnichannel, Online Self Service & Digital Account Management, Onboarding, Search, Loyalty & Retention, UX/UI Design, Content Management, and Digital Marketing.
Deep knowledge and application of Agile Methodologies (Scrum/Kanban/Feature-Driven Development/Lean, etc.) and User Experience/Design Principles.
I'm a designer by trade — it's my first love and passion. But I'm equally comfortable talking about content strategy, media, messaging or picking apart data.
I have nearly 20 years of experience in product, brand, content, design, event, and digital marketing experience in both start-up and Fortune 500 companies.
In these roles, I’ve managed brand and digital teams of every size and kind: Brand strategists, content strategists, web product managers, web analysts, media strategists (search and programmatic display), media analysts, creative directors, copywriters and editors, UX designers and researchers, design program managers, video producers and editors, photographers, account managers, traffic managers, web producers, front- and back-end web developers, and software engineers.
I also frequently present at roundtables, lunches, and other events to fellow executive digital experience, product design, and creative leaders, like Cognizant, Cisco, Discover Financial, FactSet, Fiserv, HP, IBM, Intel, Netflix, Nordstrom, Oracle, Salesforce, Starbucks, Walmart, Wells Fargo, Workfront, and Visa.
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Personally, I’m a husband, father of three, and love marketing, design, product, cars, and am an avid gamer (nerd).
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Successful track record of building best-in-class brands and growing market share for emerging companies, including tech, B2B and B2C.
Substantial experience in all areas of marketing, creative development, messaging, brand positioning, and marketing analytics, as well as partnering with sales to drive growth.
Demonstrated success in:
- Developing and executing corporate marketing and product marketing strategies
- Accelerating brand development and awareness
- Implementing effective lead generation and nurture programs
- Driving results tracked through Google analytics, Salesforce and marketing analytics
- Developing inspired and motivated cross-functional teams
Specialties:
- Web 2.0, SaaS, Cloud software
- B2B enterprise products and services
- Consumer products
- Demand generation
- Marketing analytics and marketing automation
- Corporate and product marketing, press, analysts, bloggers, social media
- Corporate strategy, business development, alliances
CI Specialist | Market Strategist | Forecaster | Thought Leader
I am a market intelligence and analytics professional with key experience in the life science and advanced technology sectors. I help organizations of all sizes increase revenues, decrease costs, and guide better decision making in areas of strategy, commerce, and operations.
While CI has been the common thread in my career path, I also have a strong background in forecasting and demand planning. I’m very active in both communities, and I try to keep pace with where these separate but interconnected disciplines are evolving.
I'm happy to connect with other LinkedIn practitioners - feel free to reach out to me directly!
Industry Speaking Engagements:
▪️ "Foundations of Analytical Thinking" (SCIP Certification Workshop 2022, 2023)
▪️ "Competitive Intelligence and Biopharma Manufacturing" (Pharma CI Conference 2022)
▪️ "Build a Competitive Intelligence Program for Growth" (Manufacturers Alliance 2021)
▪️ "Win/Loss Best Practices" (SCIP 2020)
▪️ "Unexplored Territory: Managing Demand for New Products With No Sales History" (IBF/ASCM 2019)
▪️ "HUMINT & Private Sector CI: How to Effectively Integrate This Function into Your CI/MI Program" (SCIP 2019)
▪️ "Intelligence-Driven Forecasts: Integrating the CI Process into Your Company’s Strategy & Operations" (SCIP 2018)
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