Driving the integration of Gainsight's acquisition of Northpass (July '23) and loving life raising a bunch of littles with my incredible wife. Feeling grateful and blessed for the opportunity to do all this with amazing people!

TL:DR version: Award-winning executive-level Creative Director, with extensive experience creating experiential events, original content and immersive experiences for brands and entertainment companies. The longer mission statement: Before joining Campfire, I worked my way through college as a restaurant magician in London. That’s a tough gig — moving from table to table, struggling to get the attention of strangers as you go. But I learned that the best way to win over audiences is by inviting them to participate in stories, rather than simply performing tricks for applause. It’s a valuable lesson I brought with me to big ad agencies as a Creative Director for 12 years, before finding my groove at Campfire in 2009. It was only there that I could finally practice what I preached: earning eyeballs — and more importantly, hearts and minds — with compelling ideas, rather than buying them with media dollars. Since then my work has been featured by major media outlets, studied at top universities and won many industry awards. More significantly, it’s generated thriving fan followings for my client partners, propelling premium shows and products to success. Check out my work below to see how Campfire built a hardcore fanbase for Game of Thrones, designed experiential worlds for Westworld, Watchmen & The Purge, shot a man out of a cannon for Captain Morgan, created the world’s first responsive movie for Infiniti, crowdsourced a message to aliens, and made the front page of both national newspapers AND Reddit (three times) with a subversive campaign for Cinemax. Or just email me. I love to talk about this stuff.

I’m an experienced communications and content specialist with a background in broadcast and online journalism. A versatile story teller across all digital platforms, that thrives in fast-paced, demanding and ever changing working environments.

I’m an experienced communications and content specialist with a background in broadcast and online journalism. A versatile story teller across all digital platforms, that thrives in fast-paced, demanding and ever changing working environments.

I love building strong ecosystems around a great product.

People leader, highly skilled in directing large marketing projects and teams. Proven track record successfully overseeing marketing campaigns across numerous channels, meeting strict goals and building relationships with vendors, clients and employees. Strong technical understanding of content marketing initiatives with strength in analyzing and making recommendations on strategy and financial impact. Effective motivator and mentor, with ability to drive change and successfully encourage buy-in. Extensive background in a variety of technology platforms and tools, including Google Analytics, Google Ads, WordPress, HubSpot, Moz, Hootsuite, Raven Tools, SEMrush, Ahrefs, HTML, CSS and other content management systems. Expert in SEO, B2B, and eCommerce marketing.

I am a highly collaborative Customer Success leader who is passionate about building best-in-class teams and driving customer retention, growth and satisfaction. With experience in both the corporate and start-up arenas, I bring a fresh perspective to all business endeavors. I thrive in cross-functional roles and enjoy working in team-oriented, transparent environments. Feel free to reach out to share stories, exchange ideas or discuss my Charlie Sheen #TigerBloodIntern experience!

For the better part of 2 decades (1992- 2010) I hosted and produced a nationally syndicated TV show called Dotto Tech (Dotto’s Data Cafe) It was a “how to” show, teaching millions of Canadians about technology. Over the same period I I hosted a weekly call-in technology radio show, (8 years) and wrote a column for several newspapers (Vancouver Sun, Noth Shore News) Beginning in 2012 I shifted my focus to the online world taking the Dotto Tech show to YouTube where we have steadily built a solid international community. Today, I also Host Grey Matters, with Steve Dotto, a Podcast focusing on helping Baby Boomers and GenX to build an online business, or side hustle. I have also founded The Grey Wave, a membership community also focused on teaching Boomers and Xers the skills needed to remain relevant in the online world and build their own business. Specialties: Demystifying technology. Producing streaming content for the social media and technology world. Writing, blogging,and Keynote addresses.