Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Copywriting
✔ SEO
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
✔ WordPress
My passion is in using technology to solve problems. I am currently using this gift at Valentine Roofing in the Seattle area where I started off in marketing, moved to CTO, then Sales Manager and most recently accepted a position as General Manager. I love using those skills to help grow the company and team and serve our amazing customers.
With over 19 years’ experience in the technology media space, I'm at TechTarget to help ensure that all customers accelerate their marketing efforts with purchase intent. Having worked with 1000's of enterprises, mid-sized accounts, small businesses and VARs, I'm focused on helping each customer overcome their unique marketing and sales challenges. As an organization, we do this by enabling our partners with effective go-to-market strategies rooted in data.
Producing year over year revenue growth at TechTarget is only achieved thru helping customers continuously accelerate their own market opportunity. I am passionate about providing intent data to be a transformative agent to any sales and marketing effort with the end goal of creating more opportunities.
As the Chief Operating and Chief Revenue Officer at TechTarget, I am responsible for Sales, Strategy, Development, Enablement & Operations, together with Corporate Marketing.
Chief Hiring Expert, Speaker, Author - Contact me for speaking needs on Hiring Practices with Algorithms & AI
I have worked with 1000s of companies in a myriad of industries to improve their hiring processes, making things more efficient without spending a lot of money. Understanding how search engines work, how candidates search & apply, & how mobile technology has changed the landscape of hiring, is something I feel everyone should be educated on to improve hiring processes. The hiring process is the first exposure a candidate will have with a company before they come on board, so it is critical that the hiring team be educated on real trends that effect the hiring landscape.
My core focus is ensure that companies and the individuals involved in the hiring process at their organization, are educated & savvy when bringing on new employees. I have helped thousands of companies increase applicant flow by 23-40%, improve retention & turnover by 52%, & have been directly involved in improved processes that have resulted in millions of dollars in total savings.
This is what I am most passionate about:
- Writing job ads that don't suck (can you tell I am a Cubs fan?)
- Being aware & know how to effectively manage company image online as it relates to hiring
- Communicating effectively with applicants throughout the hiring process (even the rejects)
- Interviewing the right people
- Making offers that can be fulfilled
I am ALWAYS open to meeting new professionals, especially those that may have a need in the hiring realm and need some helpful tips and tricks, or just need to speak to someone to rethink the way they are doing things. I have learned that brainstorming together is so much more effective than trying to come up with something on your own. Since my experience deals with professionals in 100s of industries & companies of varying sizes from 20-35,000 employees, my hiring expertise may be of great benefit to you! If this sounds like something you would like to discuss, you are welcome to send me a message!
• 20+ years of executive management experience combining leadership, vision and execution applied to sales, marketing, business development and operations.
• Experienced team builder, capable of leading an organization or department by example.
• Proven market and business insight, able to identify unique opportunities.
• Accomplished speaker and corporate spokesperson.
Specialties: Creative thinker and problem solver. Tenacious worker with a “never say die” attitude. Patient and clear communicator.
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