Detail-oriented Content Production Manager / Content Team Lead with 5+ years of experience in online content creation, development, and management. Enjoys analyzing data and researching online trends to achieve company goals. Motivated to guide a team of professionals to excellent performance.

Experienced ecommerce leader with a proven track record of driving profitable growth and compelling experiences across DTC, Amazon & Retail.com. Driven by new opportunities to drive results & execution through cross-functional collaboration.

Tami Cannizzaro is a widely respected industry veteran who has held senior executive roles at some of the most important category-defining companies in the world including IBM, eBay, Oracle, Forcepoint & Thryv. Proven ability to rapidly build high performance marketing teams and drive category market leadership. Outstanding track record building pipeline on a global basis for SaaS businesses. In depth expertise all facets of marketing, including product marketing, demand generation, digital marketing, social media, Web, SaaS, communications, investor relations, channel & partner marketing, marketing technology, analytics, tele-prospecting and sales enablement. • Proven track record for brand and category development • Deep expertise in demand generation • Forbes Magazine: Top 100 Must-Follow Marketing Minds • Forbes Magazine: Top 10 Keynote Speakers • IBM Award for Innovative Leadership recipient; 2008, 2011 • Guest lecture speaker at Boston University and Rutgers University MBA programs.

A dynamic manager with extensive experience in building and managing large customer service organizations. Leading digital innovation; skilled in recruitment, training, project management. I am a customer-oriented person who is committed to quality service and product innovation. Strong ability to create business solutions, build relationships, maintain customer loyalty, improve operational effectiveness while increasing revenue. Experience in leading multi-functional teams; data and results oriented.

Sturgeon's Law states that "90% of everything is crap." Today, more than ever, this phenomenon has proven to be true. 90% of the content produced daily on the internet is crap. They are all copycat content and do almost nothing to help B2B companies achieve their business goals. Clearly, a different approach to content marketing is necessary to thrive in this era. And that's where I come in. I help B2B SaaS companies like yours craft content that is not only different but drives results too. My process before writing any content is like this: 1. Spend an ungodly amount of time on research. I immerse myself in the experience of using the product in question, conduct extensive research on the topic, talk to experts and customers, listen to/read customer success calls etc. I do this to know exactly what pain points customers have, and how the product helps them solve them. 2. Come up with a different angle. I study what is already ranking, and look for unique ways to approach the content. Even if what I'm saying is not new, I ensure I approach it from an interesting and refreshed POV. 3. Craft in a Product-Led manner. This means that I include screenshots or GIFs of how your product solves your customers' problems. Seeing your product in action helps the reader see the value of your product and how it can be of use to them too. By following these three steps, I create content that helps brands generate Product Qualified Leads (PQLs) who are more likely to convert to real users. Interesting in bringing me on board to apply this process for your company? Send me a message here on LinkedIn or email me @ [email protected]

Results-driven digital marketing professional with 7+ years of experience in B2B marketing and ability to drive end-to-end campaigns from concept through execution. Capabilities/areas of focus: inbound marketing, content creation, user experience, project management, conversational marketing, search engine optimization, video marketing, email marketing, social media, Facebook/LinkedIn advertising, remarketing, corporate communication, growth marketing, employer branding, customer research, account-based marketing, customer centricity