Two decades of crafting transformative business strategies tailored for the digital landscape. A Search Marketing leader, with deep roots in digital analytics. Leads platform and product teams with experience in implementation, communication, trainings and maintained aligned roadmaps. Adept at forging cross-functional alliances across engineering, product development, and analytics within complex organizational structures, Tanu's career spans pivotal roles in agencies, consultancy, and client-centric environments. Her leadership has spanned regions, managing both internal teams and external vendors across North America, EMEA, and India. Starting her career in business journalism she transitioned into account management, progressively assuming roles of escalating responsibility, ultimately delving into P&L management and internal leadership. Implemented and reported utilizing several Martech tools, specifically all four digital analytics platforms – Adobe Analytics, Google Analytics, Coremetrics and Webtrends. Worked in tag management systems such as Tealium, Ensighten, Google Tag Manager and Dynamic Tag Manager. Implemented and reported from SEO platforms such Brightedge, Conductor, and SEOClarity. Beyond her professional purview, Tanu actively engages with the industry as a speaker, author, mentor, and esteemed judge at major digital marketing and digital analytics events. Her insights have been featured in various publications and podcasts, earning her recognition through diverse industry awards. Not limited to her professional endeavors, Tanu dedicated her time to volunteer at Women@IBM NYC during her time at IBM and continues contributes her efforts to AWAKE, a non-profit organization focused on fostering women's empowerment.

Technical Writer turned Product Marketer

Experienced Growth Marketing Executive | 15+ Years of Revenue-Driving Expertise I am an accomplished Marketing Executive with a proven career spanning more than 15 years. Throughout my journey, I have honed my skills in developing and implementing cutting-edge data-driven strategies to fuel revenue growth. My professional experience encompasses the orchestration of demand generation initiatives and the cultivation of a qualified pipeline. Moreover, I have a proven track record in shaping brand messaging and positioning through highly effective Go-To-Market (GTM) strategies. My leadership style thrives in nurturing and guiding teams of exceptionally talented marketers, channeling their capabilities towards the enhancement of brand awareness, engagement, and conversion. My unrelenting passion revolves around the creation of tangible value for customers and the establishment of enduring, trust-based relationships, resulting in unparalleled satisfaction.

Experienced business, marketing, and digital strategy manager with demonstrated history of cross-functional, executive-facing work. I currently work across the public and private sectors leading complex, digital strategy consulting projects for Adobe's Fortune 500 clients. In my day-to-day, I partner with C-Suite executives to set the vision for business goals and customer experience, translate insight into prioritized roadmaps, and mobilize cross-functional resources to support mission and strategic objectives as well as deliver measurable short and long-term impact for transformation initiatives. I am passionate about delivering equitable experiences to drive positive social and environmental impact.

Experienced Marketer with a demonstrated history of working in the technology industry. Skilled in Program and Project Management, ROI Strategies, Campaign Development, Marketing Pipeline Analysis, and more.

Accomplished and resourceful dual national (Canadian/UK) professional with extensive experience in delivering outstanding customer excellence across the Contact Centre, Retail and Shared Service industries and directing performance of small, medium and large-scale operations. Proficient with managing relationships and performance with offshore and outsourced third party partners.