Helping global brands and agencies to bring meaning to the billions of voices of consumers in order to create actionable insights and support smarter business decisions.

Accomplishments • Developed and optimized an integrated marketing campaign (IMC) that was recognized by LG HQ as “Best in Class”. • Strategized, developed and deployed the LG corporate website which is currently being adapted by global subsidiaries. • Developed, negotiated and optimized integrated media plans which returned a 56% increase in added value opportunities. • Researched, developed and implemented multi-million dollar IMC campaigns with total cost savings of over $800,000. • Spearheaded the entrance of the organization into social media. KPI goals were surpassed by over 700%. • Increased web traffic by over 300%, lead-generation by 225% and reduced online media CPM by over 60%. • Streamlined global communication activities improving turn-around time and reducing agency/vendor costs by over 55%. • Researched, implemented and applied best practice SEO (search engine optimization) strategies that achieved #1 page rank. • Planned, developed and launched integrated marketing campaigns which helped increase brand awareness from relatively unknown to over 90%. • Led the creative strategy and marketing communication planning for “SuperSign” solution that received recognition for “Best Technology Innovation” of 2010. • Researched, named, branded and positioned “Pro:Centric” technology platform that is being integrated in to all flat panel displays and becoming a purchasing mandate by high-end hospitality properties. Specialties: Project Management, Marketing Communications, Integrated Marketing, Media Planning, SEM, Agency Management, Vendor Negotiation, Communication/Brand Development, Strategy & Segmenation, Web Development & Analytics, SEO, eMarketing, Content Development, Budget Management

Global IT Solution Design, Enterprise Collaboration & Consolidation Industrial business IT solutions design

Data-driven marketer who brings a customer-first approach toward growing paid and organic channels to drive meaningful performance metrics. Experienced sales, product, and leadership partner who sets the strategy for and executes multi-channel, multi-step, automated campaigns that feed growing organizations. You can contact me for new opportunities and connections in the marketing world.

>10 years of digital analytics & digital insights experience using search, social, traffic, web analytics, CRM and programmatic data to drive value and growth. >10 years of marketing & innovation experience within the fields of automotive, finance/insurance, telco, investment, IT, FMCG, fashion, HoReCa, sales, HR, B2B. Expertise in Digital/Social Media with international clients from various industries with focus on Digital Strategy and Digital Insights. Areas of interest: creativity & innovation, business & evolutionary psychology, behavioural economics, neuro-economics, statistical methods, systems theory, predictive analytics, machine learning, AI.

I’m a founder of Babbel & was it's Managing Director for over 15 years. I've led our tech and product teams from inception to millions of paying subscribers. I also co-founded Babbel Inc. in New York to setup the US operations, the fastest growing region for Babbel. Before that, I've sold my first software company who built the DJ tool now called Traktor and worked as a consultant at Accenture.

Experienced Affiliate Marketing Manager with a demonstrated history of working in the internet industry. Skilled in Digital Strategy, Management, Multi-channel Marketing, Business Development, and Marketing Strategy. Strong marketing professional graduated from UCLA.