I am a professional editor, trade journalist and writer. I offer freelance services for articles, white papers, case studies, textbooks and other marketing materials on the topics of call centers/contact centers, customer relationship management (CRM), workforce optimization, outsourced teleservices, IP contact center and speech technologies. I am currently the managing editor of Trade & Industry Development magazine. Specialties: Writing, reporting, editing and creative marketing.

Hi there! I'm Traci Schubert Barrett, an innovative entrepreneur, visionary founder, and accomplished business owner. You may know me as one of the founding team members behind the massively popular television network HGTV, but my journey doesn't stop there. 📚 In January 2023, my first book hit the shelves - What If There's More? Finding Significance Beyond Success. This instant best-seller chronicles my journey of almost two decades at HGTV and my unexpected decision to walk away at the height of my career in search of something more. Through this book, I offer a practical framework for making peace with your past, renewing your perspective on who you are today, and confidently stepping into a legacy-leaving future. ♟️ I love hearing people's stories and helping them design their next chapter in life. My passion lies in empowering others to discover their unique talents and using those strengths to create a clear vision for their future through my signature process called STRATEGIC LIFE MAP. My program is a unique blend of strategic planning tools and psychology exercises that lead to transformative break through. STRATEGIC LIFE MAP gives you: ⦿ Clarity on who you are today ⦿ Renewed meaning & purpose in your work ⦿ Confidence on what to do next ⦿ A detailed plan to get there You can experience this life-changing process through my online course with group coaching, or privately either virtual or in-person. Find out more at www.tracischubertbarrett.com/courses 📣 When I am not writing or consulting with clients, you can find me on stage delivering keynotes to all types of audiences. I love speaking to crowds of all sizes about finding meaning and purpose in their work. Whether it’s through stories about the early days of HGTV or coaching CEOs through sticky situations, I know how to hold your attention while also challenging you to imagine a bigger and more positive impact. I love inspiring people to commit to a common purpose while holding each other accountable for excellent results. ⭐️ I also co-founded Navigate the Journey, a leading business consulting firm, and help lead it to great success over the last decade. As business and leadership strategists, we are dedicated to helping organizations, teams, and individuals reach their full potential. Join me on this exciting journey of discovering what lies beyond success - let's reimagine our futures together! 🎉

Strong background in Marketing and Product Development (multinational companies, start-ups, scale-ups), with deep understanding of Asian and European markets. Trilingual (English, French and Vietnamese), experienced in and driven by Consumer insights, Product development and Operational excellence in building new products and managing projects across different markets.

Key Competencies: - Social Media - Online Marketing Strategy & Campaign Management - Google AdWords / Paid Search - Google Analytics - Search Engine Optimisation - Project Management - Information Design / Usability - CMS Training - Copywriting - Technical Writing - Web Content Development Major clients/projects: University of Canterbury (www.canterbury.ac.nz) Social Media Editor. Managing the University of Canterbury's official social media channels, including content creation and sourcing, issues management, coordinating campaigns, analysis, moderation and strategy. Ruapehu Alpine Lifts (www.mtruapehu.com) Account Manager (for 7 years); production of monthly Google Analytics key metrics and marketing strategy reports; Google AdWords campaign management for all major season pass campaigns; project manager for 3 website redesigns, as well as the production of their iPhone/Android app. Google Partners Initiated Cabbage Tree Creative's Google Partners accreditation - including a program to up skill all online marketers in Google AdWords and gain certifications. Website Usability Large scale website usability projects for Te Puia and Bay of Plenty Tourism. These included Expert Reviews and User Testing. Social Media Social media campaign management for a number of large clients including Interflora, Visit Ruapehu, Pacific Horizon and Ruapehu Alpine Lifts. Content Creation Content creation and editing for a number of large clients including Kiwi Care, Ruapehu Alpine Lifts, and Destination Queenstown. Technical Writing Co-author of the Cabbage Tree Creative 'Complete Online Marketing Suite' - a suite of 5 guides covering the basics of online marketing. Technical writing for a number of user guides including the Cabbage Tree Creative (Thrive) and Powerfront Content Management Systems.

𝗣𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 and 𝗖𝗵𝗮𝗻𝗴𝗲 𝗔𝗴𝗲𝗻𝘁 who writes, speaks, teaches, and practices her craft everyday! As an accomplished software architect, engineer, and DevSecOps advisor, I've worked across commercial and government clients. Understanding complex problems and working to deliver mission/business value at the speed is what drives me. 👇Find out more👇 As a long-time advocate for diversity in technology, I am helping to narrow the diversity gaps as a mentor, sponsor, volunteer, and friend. Much of my time is invested as a Senior Principal in MITRE Corporation’s Advanced Software Innovation Center; joining in 2019 after nearly 13 years as a Chief Architect with Deloitte Consulting. 𝙒𝙖𝙡𝙠 𝙩𝙝𝙚 𝙬𝙖𝙡𝙠 𝙖𝙣𝙙 𝙩𝙖𝙡𝙠 𝙩𝙝𝙚 𝙩𝙖𝙡𝙠: you see, I'm just as passionate about mentoring and training as I am about delivering valuable software! I love community and knowledge building with my teams, my clients, and the next generation of technologists by guest lecturing at universities, leading working groups, and sharing experience stories. I use my podcast, 𝗥𝗲𝗮𝗹 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝘀𝘁𝘀, to drive diverse thinking exploring origin stories of folks leading todays disruptive technology. Another avenue for mentoring and community building is as a contributing journalist and Podcaster with 𝗜𝘁'𝘀 𝟱𝟬𝟱! 𝗗𝗮𝗶𝗹𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 (part of The Sourced Network). I publish, speak, and blog to get the word out and am a featured speaker and panel moderator at industry events. I hold certifications from Microsoft , AWS, DevOps Institute, PMI, Scrum Alliance, and the Software Engineering Institute (SEI).

CEO & Cofounder at Obsesh, sportstech platform. With two decades as a Chief Marketing & Product Officer scaling tech giants like Home Depot, Best Buy, Monster, Beats and GoPro, I’ve led the incubation and scaling of iconic consumer brands and marketplaces that transform industries. Board member, startup junkie, lifelong athlete, global business leader, and mentor. I enjoy building brands and solving problems that matter.